L'Oréal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States

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3,340 products

83,452 reviews

63% would repurchase

Recent L'Oreal Reviews

Mascara -L'Oreal -Voluminous in Carbon Black


Where do I begin with this utter disappointment of a mascara. After reading raving reviews about this mascara, I bought it thinking it would be a cheaper alternative to Mac Extended Play Mascara (my holy grail) before I found a trick to extend its life (see my review of the Mac if you want to know how to make it last longer). Sadly, it wasn't meant to be AT ALL.

For a start, this not only left my long lashes looking clumpy but also uncurled said carefully curled lashes, which take an annoyingly long time to do.

But it doesn't end there. This mascara smudges like HELL. I had to REAPPLY my under eye concealer more than twice at work because it was so black under my eyes! This was WITHOUT even applying this mascara to the lower lashes!

Massive waste of time and money. I wore this a total of ONCE and threw it out immediately.

Mascara -L'Oreal -Voluminous Lash Paradise Waterproof

on 3/18/2018 5:10:00 PM


I got this as a birthday present and used it for about two weeks. It does make my lashes look really long, but there are so many clumps. I feel like it's goopy and thick as soon as I apply it, and my eyelashes feel stuck together. It's also incredibly hard to remove at night. I feel like I can never get it all off. I went back to Maybelline Great Lash Waterproof for now. At least it makes my lashes darker and somewhat feathery without the thickness.

1 of 1 people found this helpful.

Mascara -L'Oreal -Voluminous Lash Paradise Mascara

on 3/18/2018 6:23:00 AM


Clumpy, the brush gives way too much mascara. I wanted to like this, but it ended up in the bin. Not going to try it again-pity.

Hair Color -L'Oreal -Superior Preference Lightest Natural Blond 9 1/2NB

on 3/17/2018 3:55:00 PM


I used L'oreal Superior Preference 9 1/2 A Cooler Lightest Ash Blonde. I kept it in my hair for 45 minutes to make sure my light brown hair would not turn red. I was happy with the results. If I would have left it on only 25 minutes...then my hair would have turned a reddish color. This is so much better that paying $200.00 every couple of months to highlight my hair. In a month or 2 ,,,, all I have to do is my roots.. I will leave it on around 45 minutes. My hair is so silky soft and my skin was light enough to be able to look good as a blonde. I also have blue eyes. Very easy to use! I am so happy with this. Thanks L'Oreal !!!

Honestly, the dye did sting just a bit and the smell was a bit strong ... I kept the windows open. I was able to read a book whilst the dye was in my hair. My skin reacted fine to this dye and I have very fair sensitive skin. I will honestly use this dye again in 8 weeks. As I was washing the color out of my hair... I noticed that it did not stain my hands or my sink ! Also, the conditioner that came with it made my hair silky soft. I did add a bit of argan oil to my hair after it dried. I give it a 10 out of 10.

Just a warning: If you have light brown hair... you need to leave this hair color in around 45 minutes or it will go reddish. Do not use if you have medium or dark brown hair...as you will wind up with red hair.

Foundations -L'Oreal -True Match Lumi Cushion Foundation

on 3/17/2018 9:07:00 AM


I really like this foundation. I have dry skin and this works well for me. It's so lightweight on the skin, with a light-medium coverage. The finish is dewy. Makes you look fresh and radiant, and doesn't settle into fine lines nor accentuate texture. It didn't run out that fast for me, I found that one product lasted a few months. I would repurchase this. The only con is the price, which is kind of up there for drugstore.

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