L'Oréal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States

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3,374 products

83,934 reviews

63% would repurchase

Recent L'Oreal Reviews

Mascara -L'Oreal -False Lash Superstar

on 8/21/2018 11:45:00 PM


Primer and mascara both go on fantastic and look great but before i have even left the bathroom this is smudging under my eyes.and does so all day long. I mainly purchased and paid that bit extra for this as i was wanting the primer./ mascara in 1 but it is the worst mascara i have ever used and would never purchase again.

Mascara -L'Oreal -Voluminous Lash Paradise Mascara

on 8/20/2018 11:13:00 AM


I like this mascara but I wouldn't say it's better than other (cheaper) drugstore mascaras. I'm not quite sure why it's garnered quite as much praise as it has. Like many others, I bought it because so many beauty vloggers raved about it.

It's strange because sometimes its applies clumpy, while other times it applies really well (perhaps it's my fault because I've had this problem with other products!). When it does apply well, it does look pretty great; I just wouldn't say it's superior to other products under £10.

2 of 2 people found this helpful.

Hair Color -L'Oreal -Superior Preference Hair Colour

on 8/19/2018 5:13:00 PM


It is the end of summer and my naturally light brown hair was getting lighter from the sun, the swimming and the chlorine (since I live in FL). Oddly, the John Frieda colors I was alternating between 7g and 6 were never really that brassy, but holy Hannah, the herbal instincts 7g was. I actually had such flaming hot roots I was horrified. My 12 yr old didn’t want to be seen with me. I then toned it from Sally’s will two wella toners. This was getting spendy. Note: if most toning for blondes recommends 20 v, if I had to do it again I would have done 10v. Still brassy, still orange. Enter L’Oréal performing preference ‘cools’line 3 C cool brown. I figured any permanent blue and/or green undertones has to help. Box dye comes with 20v developer anyhow so for people like me who pull orange, know that you need an ash or cool to counteract that. So long story short, this dye fixed what semipermanent herbal instincts 7g ruined, what Sally’s count fix with toner. Is it drippy? Yes so be careful. Smell? Eh. Kept window open. 9 bucks a box and I needed 2? Ok. Overall Two thumbs up!

2 of 2 people found this helpful.

Lipstick -L'Oreal -Infallible Pro Matte Les Chocolats Scented Liquid Lipstick - Dose Of Cocoa

on 8/19/2018 6:59:00 AM


Dose of Cocoa is a peach-but-also-beige-based nude tone, that will work all year round, with any eye makeup look. The shade seems to adapt to different skintones [going of blogs and vlogs] due to the mixed base, so I'm thinking that anyone can wear it.

The formula is the same as it is for the previous shade I reviewed in this line, so forgive how similar it is; the formula is not-too-wet, but not-too-dry, so it applies easily for a liquid lipstick and dries pretty quickly. You get the easy application, strong colour and good staying power of a traditional bullet lipstick, without the drag or the heavy & drying feeling you can get from a bullet lipstick. As a liquid-based formula you get a soft & moisturized feeling and pleasant scent/taste of a gloss, without the sticky and slippy feeling you ge from a glossy formula. I want to give a shout-out to tip of the wand; it's a hollow heart shape, so it has a hole in the center which makes it next-to-impossible for formula to gunk up and overload the applicator.

I highly recommend picking up at least one shade from the 12-piece Les Chocolats matte liquid lipstick line to everyone. I already own too many lipsticks for one person to go through in a lifetime, but I'm extremely tempted to take advantage of the 3-for-2 offers both Boots and Superdrug are currently offering on L'Oreal cosmetics to pick up more shades from this line, since both of the shades I have are consistent in quality.

3 of 3 people found this helpful.

Mascara -L'Oreal -Voluminous Original


I haven't tried a l'oreal mascara from the voluminous group that I didn't like. It's all so amazing! The original one adds the perfect length and volume, and holds up all day long. No flakes, smudges, just beautiful, full lashes! This, and the l'oreal voluminous feline are my favorites. I'm going to be trying the voluminous paradise one soon. Wish me luck! (so far, all l'oreal mascara's are my favorite of not only the drugstore brands, but the high end ones as well).

2 of 2 people found this helpful.

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