L'Oréal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States

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3,329 products

83,254 reviews

63% would repurchase

Recent L'Oreal Reviews

Dry Shampoo -L'Oreal -Elvive Extraordinary Clay Clay-to-Spray Dry Shampoo

on 1/17/2018 2:43:00 PM


Fragrance in a can. This is horrendous as a dry shampoo, it does literally nothing except spray the strongest perfume-y fragrance into my hair and it's like...what did I just do? Not a thing. I picked this up on clearance for $4.50 at Walmart, the sales associate told me it was being discontinued and now I understand why...this stuff sucks.

1 of 1 people found this helpful.

Lipstick -L'Oreal -Colour Riche in Fairest Nude

on 1/17/2018 12:00:00 PM


I really wanted to like this, but I wouldn't recommend this for those with yellow tones in their skin, as it washes me out. Fairest Nude is also slightly lighter than my lip color - the formulation is grippy and waxy. Not a fan. But for everyone else who can pull this off, good on you!

Masks -L'Oreal -Detox & Brighten Mask Pure Clay Mask

on 1/17/2018 9:28:00 AM


After just one use, this mask got me rid of three very stubborn pimples that have been resurfacing on my forehead for weeks. It could be a coincidence, technically, but I'm 99% sure it was because of the mask.
But, enough about those particular pimples (burn in hell, little suckers, I won't miss you!). After using this, my skin feels clean, soft and brighter and my pores appear visibly smaller, even some really large ones on my nose. It takes a surprisingly small amount of product to cover the whole face. Also, unlike a lot of clay masks that feel too rough and abrasive against the skin while you wash them off, this one feels creamy and gentle.
Keep in mind this product has a rather strong smell. I personally don't mind it and even find it pleasant but I can see how it could be off putting for people with more sensitive noses.

Mascara -L'Oreal -Voluminous Lash Paradise Mascara

on 1/16/2018 9:29:00 AM


I promised myself I’d be faithful to Urban Decay Perversion, but I am a serial adulteress when it comes to mascara. I just can’t help wondering if there’s something better out there - if there really is such a thing as The One. I have kissed a lot of frogs and found a few...barons and earls and such, if not actually a prince (after Estée Lauder killed my true love in the 90s). This isn’t a frog. I can’t remember how it came to my attention, but it was on offer for about £5 and I thought the packaging was cute. The tube is super light and excellent for travelling (one lives in my handbag for emergencies). The brush is soft and brushy, not a horrid scratchy plastic thing, and separates my lashes really nicely. The formula itself is great to apply, suitably black, slightly on the drier side, and gives a feathery look that’s still natural(ish). I don’t know what would happen if you started slapping hundreds of coats on, because I’m still partially trapped in 1990 (come on, Violator, if nothing else) and get twitchy about more than one coat for daytime. It’s a brilliant work mascara, almost weightless to wear and doesn’t smudge or flake. My only criticism would be that a tube doesn’t last me very long - I’m guessing it’s light cos it’s half empty.

2 of 3 people found this helpful.

Eyeliner -L'Oreal -super liner silkissime waterproof eyeliner 24H

on 1/15/2018 11:57:00 PM


I have this in black and it is very nice. I love black eyeliner, my gateway drug into this makeup life was eyeliner and mascara. This applies and wears like a $20 eyeliner and it isn’t. I use this to tightline mostly but have used it on the upper lash line and it does not smudge in either place. This past week I have been doing my favorite everyday look which is a full matte base but no eyeshadow. Then I put on lashes and tightline with this for those mysterious eyes. Wears like iron on me and comes off pretty easy. Gives more playtime than the Milani one before it sets but the Milani is my love as well. Will continue to purchase.

2 of 2 people found this helpful.

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