L'Oréal S.A. is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States

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3,314 products

82,942 reviews

63% would repurchase

Recent L'Oreal Reviews

Hair -L'Oreal - Feria Haircolor Hi-Lift Browns

on 10/17/2017 2:53:00 PM


This is absolutely phenomenal, and I'm not overstating. I've been to several salons seeking this color. Two colorists told me my hair wouldn't take that color well, due to the fact that my natural color is the darkest of dark browns. One colorist said she could attain that color on my hair, but it would take three return trips at $125 per session...not including the first trip. For over $400 I said "uhhh..NO thanks!"

Feria B-61 is *amazing*. That said, I'm seeing a lot of reviews for this product with hair that looks very red in hue...mine turned to a dark ash blonde (extremely close to the picture on the box). I have red and orange undertones in my hair...so I'm not sure what I did differently. That said, I hate red in my hair so I'm glad mine didn't do that.

I will definitely continue to get this product for as long as it's available. However...I *highly recommend* using Joico's new Blue Shampoo for dark hair in combination with this product...or any product you use to lighten your super-dark hair. Purple shampoo is **NOT** the way to go for dark brunettes...I learned that through trial and error, and there aren't many blue shampoos out there.

I'm still trying to figure out how and where to enter a picture, but will add one if I can figure it out.

...and I saved $395 to boot.

Edited to Add: Please do *not* write whiny complaints about this hair dye if you haven't even let your hair grow out from the last box-job you did. I'm reading a lot of complaint-reviews from people who *frequently* color their hair. It's fine to be a color-addict, but it's not okay to write diss-reviews on products, when they all clearly state that you shouldn't be using the product on hair that's been recently colored. It doesn't take a rocket scientist to figure out that *natural blue* and *natural yellow* make green. If you start throwing colors on your hair when it already has a color added...you'll end up with split pea soup; that's no product's fault - it's yours.

1 of 1 people found this helpful.

Mascara -L'Oreal - Voluminous Lash Paradise Mascara

on 10/17/2017 6:53:00 AM


I love this mascara. It reminds me of Too Faced’s better than sex mascara. With two coats my lashes are dark and full and they don’t fall flat. It doesn’t smudge throughout the day and washes off so easy.

1 of 1 people found this helpful.

Liquid -L'Oreal - True Match Liquid Foundation (All)

on 10/17/2017 5:27:00 AM


This is my - by far - my ride or die drugstore foundation. It stays in place and gives a matte flawless finish. I have combination skin with dry areas and some redness, sometimes a few pimples

I have worn this with and without primer (big no no, but I'm late sometimes) and both works but of course with is better.

I smear it on with my fingers and blend with a Beaty blender and then I set with a sheer transparent powder.

I uploaded a picture above after 9 hours work and it still looks good. Perfect shade and a wide range of shades. I wear golden ivory.

The only downside is the pump which gets a bit messy after a while.

1 of 1 people found this helpful.

Liquid -L'Oreal - Visible Lift Serum Absolute Advanced Age-Reversing Makeup


I have used this foundation for years. The shade 145 Classic Ivory is a perfect match for my fair and very cool complexion. I love this fdn so much I wore it for my wedding in 2015. Wears well on its own but really works best with a primer, especially Hourglass veil mineral primer or NYX angel veil primer. This keeps the formula of the fdn from creasing in my smile lines. Wears like a second skin with no mask like feeling. This stuff does transfer a bit, but I use a light dusting of setting powder and a spritz of UD all nighter and that solves that issue. The only thing that I consider a con with this product is the glass jar packaging. I once dropped my makeup kit on a tile floor and the bottle broke, and I had to clean fdn off of all my makeup and tools and replace the train case, because it wasn't going to come off. Wish it came in a tube like the Infallible fdn line. That being said, I will buy this over and over again and will cry if they ever discontinue it.

3 of 3 people found this helpful.

Eyeliner -L'Oreal - Infallible Sculpt Liner

on 10/15/2017 11:08:00 PM


Not a fan - sort of a “see thru” black and the round tip makes it difficult to apply in a steady line.

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