It's a 10

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25 products

936 reviews

70% would repurchase

Not tested on animals

Recent It's a 10 Reviews

Hair Treatments -It's a 10 -Miracle Leave-In Lite

on 12/3/2018 2:16:00 PM


I’m not sure why other women would prefer the original version over this one. It’s very light, smells good, doesn’t cause build up, doesn’t dry frizzy, detangles my hair and the product actually seems to work for days at a time. Meaning I don’t have to shampoo or condition my hair in the shower because it’s already soft and clean from this leave In. I prefer this version over the original solely on smell difference and consistency. I have thin brittle frizzy hair for context. And I definitely would recommend to a friend. I only took one lippy off price because it is rather expensive. But very worth it in my opinion.

3 of 3 people found this helpful.

Hair Treatments -It's a 10 -Blonde Miracle Leave in treatment

on 11/18/2018 4:53:00 PM


I don’t actually mind this for my hair - it helps a lot with detangling which is mostly why I use it. I don’t mind the smell and it doesn’t leave my hair feeling greasy. BUT... every time I use it, I get humongous zits around my jawline and down my back. When I stop using it, they go away and come back again after a single use. It’s unfortunate as I like the product otherwise, but my skin definitely hates something in it.

1 of 1 people found this helpful.

Hair Treatments -It's a 10 -Miracle Leave-In Product


Brilliant product! I use this before any kind of heated appliance - hair dryer, curling tongs, straighteners. Used just before it reduces breakage and increases shine ten-fold and seriously without it my hair is normally prone to all kinds of damage. Yes it can be heavy if I spray too much of it, and ends up weighing my hair down, so I've learnt to use this more sparingly now. I also use straight after washing my hair by squeezing any excess water out of my hair and spraying on the lengths (not the roots). Results: shinier, tangle-free hair when I then proceed to brush it, and less frizz than normal. The perfect leave-in conditioner.

Selena x

~ My HG list ~

(As I've sampled many 100s of skin, hair and m/u products over the last decade and a half, I thought it might be useful to share my top 10 must-have products, subject to change if and when I come across something more effective. I love constantly trying out new stuff - usually sample sizes via e-bay, also plenty courtesy of a friend who works at Sephora)

1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Lip Balm: 'Nuxe' - Reve De Miel Lip Balm
3. Pigmentation + Anti-Ageing Treatment: ‘Divine Herbal’ - Facial Treatment Serum
4. Cleanser: 'Paula's Choice' - Skin Balancing Cleanser
5. Concealer: ‘Mac’ - Studio Finish Concealer
6. Lash Growth Serum: ‘Divine Herbal’ - Divinelash
7. Foundation/SPF: ‘Juice Beauty’ - Stem Cellular Repair (warm glow)
8. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
9. Moisturizer: ‘Antipodes' - Rejoice Light Day Cream
10. Hand Cream: 'Origins' - Make A Difference Rejuvenating Hand Treatment

4 of 4 people found this helpful.

Hair Treatments -It's a 10 -Miracle Hair Mask

on 8/10/2018 5:20:00 PM


Great conditioning mask, I really like this one a lot. It's not HG, but it's still really good. I think this would be good for anyone with dry hair. It is very moisturizing! Has a creamy but not-too-thick texture. Provides a nice amount of slip, detangles easily, and rinses out nicely.

For reference I have hair that is thick, wavy-textured, color-treated, and I heat-style it regularly. It has a tendency to get dried out so I'm always on the lookout for good moisturizing conditioners. This one is a winner for me!

Leaves my hair very soft & smooth, and I would buy it again.


Styling Products -It's a 10 -Potion 10 Miracle Styling Potion

on 7/31/2018 5:53:00 PM


This leave-in product is pretty decent but it's not my favorite. I find that it doesn't give my hair quite enough moisture or heat protection, although it does leave my hair smooth and manageable enough. Doesn't make my hair feel sticky or weighed-down and I like the scent too. I'll keep using it until it's gone, but it's not something I can't live without. It did not impress me enough to buy it again.

For reference, I have hair that is thick, dry, color-treated and I heat-style it regularly.

1 of 1 people found this helpful.

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