It Cosmetics

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.
https://www.itcosmetics.com/

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3.8

144 products

2,211 reviews

63% would repurchase

Recent It Cosmetics Reviews

Moisturizers -It Cosmetics -Confidence in a Cream

on 1/17/2018 10:55:00 PM

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My skin is super sensitive. My eyes are even more sensitive than my skin if such a thing is possible. Whatever skin care that I use somehow gets into my eyes and then the next day, I have water works all day long. This is probably one of the few products that does not do that. I don’t think it is very moisturizing but I think it has a firming effect. I cannot say that I saw a drastic change in a day but it does thighten the skin. My skin is usually signaling oily but since using this product, I have not experienced as much oiliness which is a great thing. So I highly recommend this for oily skin.



Cleansers -It Cosmetics -Confidence in a Cleanser

on 1/17/2018 6:54:00 AM

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The It Cosmetics Confidence in a Cleanser is a great new facial cleanser that does a superb job at removing makeup and leaving your face as a nice clean canvas for your serums and makeup. I appreciate that they have included beneficial ingredients, unfortunately these don't spend much time on my skin, but I figure it can't hurt. This is a decent size bottle that will last me quite a while and it is a decent price for a more prestige brand. I like that this didn't dry out my skin the way many cleansers do. My more detailed review can be seen here:




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BB Cream -It Cosmetics -Your Skin But Better SPF 50 CC Cream

on 1/15/2018 2:28:00 PM

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It Cosmetics CC cream lives up to the hype! I've been using this product every time I do my makeup since I got it about 5 months ago. I am in love with the shade Medium. It evens out my skin easily and gives my skin a really warm golden glowy tone to it. My skin is dry and NC 25-30 and because of adaptability of the product, I can wear this shade year round. Most foundations really accentuate my dry patches but this product seems to camouflage them. This product doesn't break me out and is easy to remove! I like that I don't have to scrub it off or have a tedious makeup removal routine like I would have with some heavy duty foundations. I set it with a translucent powder and if i need a bit more coverage I buff a little Bare Minerals over the top and I look naturally flawless. Also can't beat the high SPF!

1 of 1 people found this helpful.


Palettes -It Cosmetics -Naturally Pretty Vol. 1 Matte Luxe Transforming Eyeshadow Palette

on 1/8/2018 1:57:00 AM

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PRICE: $42.00

DESCRIPTION FROM THE IT COSMETICS WEBSITE:
The original lid-loving phenomenon! Discover your most naturally pretty eyes with this must-have palette—featuring all the universally flattering shades you need for day to night, no matter the occasion! Naturally Pretty™ includes 14 anti-aging shadows that, with a tap of the bonus Transforming Pearl shade, turn from matte to radiant pearl for endless eye-opening color combinations. Developed with plastic surgeons and infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. Shades can be worn alone or mixed together, wet or dry, and as shadows or liners, making this the ideal palette for every IT Girl’s makeup collection!

The shadows are all formulated in the USA.

I debated and debated about getting this palette and finally just did it after going back and forth for a while.
It comes in a soft pink velvet type of case with a magnetic closure. I kept the box and put it back in the box after I use it to help keep it cleaner. Not a fan of the packaging, what were they thinking? How hard is it to make a palette that you can clean? I will probably use it up before it gets too dirty.

It has 14 very usable matte shades. The 15th color is larger than the others and is a transforming pearl. At first I thought it was kind of gimmicky but I actually use it a lot. I use it on the brow bone and also to soften other colors while blending if I feel one is a bit darker than I want. I find these shadows extremely high quality. There is zero fallout and they are plenty pigmented for me, buttery, glide onto the lid, blend like a dream and stay put all day. I have to be careful to not get too much on the brush because it just takes a little. I don’t even feel the need to tap my brush. The pigment is just perfect. Sometimes too much pigment is not something I want if I don’t have time to spend 30 minutes blending. These blend very well and have just enough pigment and unlike many (or most) mattes they never look chalky or powdery. They are very smooth and silky. Anastasia has so many pretty mattes and I have many of them but almost all of them are so powdery compared to these. If I use my ABH shadows, I always do my eyes first because of the fall out. That problem is non-existent with this palette.

If you are looking for bold and exciting this is not for you or you are going to have to use another palette with it. The colors are more for an everyday, or a softer, more natural, more muted look. There are not any really bright, vivid colors in this palette but there are lots of really pretty, very wearable colors and I can create lots of very lovely looks. Most of the colors are more cool toned but you can also do a beautiful warmer look with some of the colors on the bottom row. I think it’s really nice to have more cool tones for a change, I have way too many warm toned palettes and I get sick of them. I debated about the Naked 2 or this one and after trying Naked 2 and being less than wowed, I decided to try this one because of the colors and ingredients. The colors all look nice with my blonde hair and blue eyes.

I really like the colors in this palette but it’s the quality of the shadows that really makes me LOVE it! I can do a single color all over the lid with many of the colors and it looks very nice or I can use several to create a bolder dimensional look and they all blend like a dream and feel so silky on my eyes, no inconsistencies from color to color. Pigmentation is excellent dry and you can use them wet if you prefer a bolder more dramatic look. I can do a bold smoky eye for evening or a very pretty natural look for daytime.

These shadows have zero talc or fragrance. I listed the ingredients below at the end of this review.

Shades:

• Sheer Joy – matte soft peach
• Soft Light – matte light latte
• Warmth – matte warm beige
• Soulful – matte warm rosy-beige
• Mocha – matte light sable
• Violet – matte lilac
• Midnight – matte gray-navy
• Noir – matte black
• Love – matte dusty soft pink
• Sunrise – matte soft amber
• Sunset – matte rich amber
• All Heart – matte warm mauve
• Java – matte chocolate
• Iconic – matte rich slate
• Transforming Pearl – Radiant pearl

INGREDIENTS:

TRANSFORMING PEARL SHADE: MICA, DIMETHICONE, MAGNESIUM STEARATE, METHICONE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, IRON OXIDES (CI 77499). MATTE SHADOW: MICA, DIMETHICONE, MAGNESIUM STEARATE, PHENOXYETHANOL, TOCOPHERYL ACETATE, AQUA/WATER/EAU, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, RETINYL PALMITATE, TOCOPHEROL, MAGNESIUM ASCORBYL PHOSPHATE, HYDROLYZED SILK, HYDROLYZED COLLAGEN, GLYCERIN, EUTERPE OLERACEA FRUIT EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, POLYSORBATE 20, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, VITIS VINIFERA (GRAPE) SEED OIL, ALOE BARBADENSIS LEAF EXTRACT, HYALURONIC ACID, NIACINAMIDE, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, ORYZA SATIVA (RICE) EXTRACT, CHAMOMILLA RECUTITA FLOWER EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL, PERFLUORODECALIN, [+/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491), MANGANESE VIOLET (CI 77942), ULTRAMARINES

4 of 5 people found this helpful.


Concealers -It Cosmetics -Bye Bye Under Eye

on 1/5/2018 12:26:00 PM

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This is a good undereye concealer in terms of coverage and color/brightening. The consistency is really frustrating though. You absolutely have to apply this before your other makeup because it is so thick. Like toothpaste thick and really hard to blend. It's not something I reach for when I'm doing my everyday makeup because it's just too high maintenance (would rather use maybelline age rewind), but if I'm going out for an event and willing to spend more time then I'll use it.

1 of 1 people found this helpful.

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