IT Cosmetics

ITCosmetics (IT stands for "Innovative Technology") was founded in the US by Jamie Kern Lima. Offering cruelty-free hybrid products of skin care and makeup, It launched in 2008, and later in Canada in 2009. Currently headquarted in New Jersery, IT Cosmetics was aquired by L'Oreal USA in 2017.

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158 products

2,590 reviews

62% would repurchase

Recent IT Cosmetics Reviews

Mascara -IT Cosmetics -Superhero Mascara

on 4/20/2019 9:57:00 PM


Lashes in a flash. I am able to get this on and looking fab as quick as Clark Kent can change into Superman in the phone booth. Brush is fluffy and convex, just like the packaging. Heroically lengthens and volumizes. The formula is Spidey strong too. Removes easy too. What’s not to love about this?

Concealers -IT Cosmetics -Bye Bye Under Eye Concealer

on 4/18/2019 6:57:00 PM


My skin is fair, dry, and I have lots of fine lines. I've always used MAC concealers in NW20 but wanted to try something new after finishing my last pot. I got steered towards this and really like it so far. It's super thick which is a good thing if you have wrinkles (doesn't move around as easily as runnier formulas) but doesn't look cakey on me. I warmed it on the back of my hand before a applying and doing this makes it spread much easier. I am sure it will wear well too because I tried to wash it off my hands after finishing and it wouldn't budge, even with hand soap. Coverage is excellent and the tube will last forever so even though a tube costs a lot, I think it's a good value.

1 of 1 people found this helpful.

BB Cream -IT Cosmetics -Your Skin But Better SPF 50 CC Cream

on 4/15/2019 7:37:00 AM


If you are Kett o5, Tan will be straight orange on you. Tan works well for NC42-44, not so much for MAC C40/Fenty 290. This is nicely glowy for dry skin, and mutes the appearance of hyperpigmented acne scars. If you use mixers, you will be mixing Temptu S/B for a long time! I do not get flashback in pictures, which lends me to question the SPF50 accuracy. When used as a medium-coverage, dewy-finish foundation, my only complaint is the lack of olive-adjacent shades.

Moisturizers -IT Cosmetics -Secret Sauce Anti-Aging Moisturizer

on 4/15/2019 12:28:00 AM


Only moisturizer out there that combated my dry skin. I absolutely love it! Keeps me hydrated for a long time.

3 of 3 people found this helpful.

BB Cream -IT Cosmetics -Your Skin But Better CC+ Cream Oil-Free Matte w/ SPF 40

on 4/14/2019 11:25:00 AM


I really wanted to love this product. I've read so many reviews raving about the miracles of this CC cream. It does mattify and it lasts a good amount of time and it doesn't transfer too badly. However, the coverage is just ok and if I didn't colour correct my dark spots and redness before applying it, it certainly does not colour correct for me. It's very expensive also which is a turn off and there are so many other CC creams out there for a fraction of the price. This product is just ok.

4 of 4 people found this helpful.

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