Em Cosmetics

Em Cosmetics was originally introduced in 2013 by Michelle Phan and L'Oreal, and was then acquired by Ipsy in 2015. Phan is a well-known social media influencer and beauty-blogger and her line of cosmetics was relaunched in April of 2017.

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19 products

96 reviews

33% would repurchase

Recent Em Cosmetics Reviews


on 10/1/2017 10:03:00 PM


Great liquid eyeliner, lines very sharply and lasts all day. Once it's on there, it's staying, so be careful to put it exactly where you want it!

Palettes -Em Cosmetics -THE LIFE PALETTE Party Life

on 7/24/2017 2:21:00 AM


The quality is comparable Elf cosmetics for a not so cheap price. Save your money

3 of 4 people found this helpful.

Concealers -Em Cosmetics -The Great Cover Up Ultimate Concealer

on 1/14/2017 3:44:00 AM


I am soooo disappointed with this concealer!

for me the product loves to settle into every little crease so i would avoid using it under you eyes.

The product is also so incredibly drying :(

The coverage isn't great i would say light-medium it doesn't cover blemishes well at all.

wont be re purchasing this.

Lipstick -Em Cosmetics -Lip Gallery Creamy Color Matte Lipstick


I'd like to preface this review by saying 1) I bought these when they had an ipsy offer so they were less expensive than they would have been (I got them 3 for $18) 2) I only have a few shades so I can't say anything about the rest 3) I have very dry, constantly chapped lips 4) I don't prefer matte lips anyway
Okay, now that I have that out of the way... I don't really like them personally. I got the colors Just Fab, Hot Tangerine, and Cuddling. The colors that I got are pretty pigmented and apply evenly (hot tangerine, on me goes on more chunky than the other two). They are not overly drying which is nice. The colors are cool (I don't like hot tangerine, but that is more because I don't like orange)
The packaging is wonderful. Very sturdy. The cap shuts and feels very secure. The only down side is that only the color names are on the bottom of the tube in very small print, so it's kind of hard to know which one you're grabbing.
If they are on sale, I think these are wonderful especially if you like the colors, if not, I personally wouldn't buy it (mainly because I have so much makeup and I am cheap af)

Palettes -Em Cosmetics -shade play artistic eye color palette

on 5/18/2016 10:37:00 AM


Not what I expected, not very pigmented and didn't last the afternoon... I received the London Grey palette with my ipsy glambag.

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