e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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839 products

32,235 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Contour -e.l.f. Cosmetics -Contouring Blush & Bronzing Powder

on 1/18/2019 2:22:00 AM


i bought this in st lucia & have nc20-25 skin (depending on how long ive spent in the sun)

i mainly use this for the bronzer & it looks great. not too orange and not muddy when blending. is nice & subtle but you can definitely build it up. decent staying power. matte finish without glitter.

the blush on the other hand, i CANNOT for the life of me make it work. when i swipe it, it has very little pigmentation and mostly glitter. i thought maybe i should try scraping the top, but still, NOTHING comes off. the worst blush ever.

packaging is very handy. nice sized mirror and it feels good. easy to slip in in your bag for travel.

i took off 2 lippies because the blush. WHY? why is it like that? id repurchase if the blush wasnt crap

1 of 1 people found this helpful.

Misc Beauty Tools -e.l.f. Cosmetics -Sculpting and Blending Sponge

on 1/17/2019 6:40:00 PM


This was only $4 and I threw it in my ULTA cart just to get free shipping, so it didn't cost me a ton of money. But I won't buy this again. It's similar in shape to the Real Techniques sponge, but RT's is softer and the pores of the foam are smaller so it blends better. The e.l.f. sponge has almost a scratchy feel. Because of the larger holes, it is more like a sponge I would have used to sponge paint my wall (when that was popular). It's not refined enough to do a great job of blending makeup on my face. I might be able to use it for self-tanner but I hated it when I tried it with my foundation.

2 of 2 people found this helpful.

Brows -e.l.f. Cosmetics -Eyebrow Kit


Love this little $3 eyebrow duo! I have the shade "Light" and it's the perfect shades for my medium golden blonde hair, and darker ashy brows. I use the tinted wax side first, because it helps give the powder something to stick to. The little brush included actually gets the job done nicely, however you can always use your own angled brush. The wax side also helps hold brows in place. You get a ton of product, in a nice, sturdy compact for dirt cheap! Will def. repurchase!

1 of 1 people found this helpful.

Highlighters -e.l.f. Cosmetics -Cosmetics Baked Highlighter

on 1/15/2019 10:38:00 PM


I dutifully scraped off the top layer of this once I got it and absolutely love how it applies to my skin. I was nervous Moonlight Pearls was going to pull a little too warm on me, but turns out it's a nice pinky-champagne that's very flattering on fair skin. I normally use a fan brush with a powder highlight, but because this product one is so packed down, I opt for a denser, pointed brush (specifically the one from their It's Lit Highlighting Brush kit) and it becomes so easy to apply and build up. I'm only sorry it took me this long to try this out!

Eyeliner -e.l.f. Cosmetics -Studio Precision Liquid Eyeliner

on 1/15/2019 10:29:00 PM


I'm digging everything about this eyeliner except the brush, which I feel isn't beginner-friendly because it's difficult to control the thickness of the line when you're using something like a small nail polish brush. Those of you wanting a sharp cat-eye may want to look elsewhere. That being said, I usually go for a simple line for everyday wear, and this is pretty good for $3. It's very pigmented and didn't take as long to dry down on me as others have reported, but once it's on, it stays put all day with minimal wear near the corners of my eyes. There's also no transfer and thus no dreaded "second eyebrows," an issue I tend to have with pencil and gel formulas.

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