e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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838 products

32,231 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Brows -e.l.f. Cosmetics -brow pencil

on 1/15/2019 3:10:00 PM

The "lead" is pretty nice in use and application. I bought Taupe and it's a good color match with light to medium brown hair. HOWEVER, whoever designed the mechanics of this pencil did a mighty poor job. You have to retract the "lead", else the cap smashes the lead when you close it back up after using it. And that made one heck of a mess - smeared all over my hands when I took it back out again, fortunately at home, and not out or at work.

Primer/ Corrector -e.l.f. Cosmetics -Studio Face Primer - Tone Adjusting Green

on 1/14/2019 5:42:00 AM


I really have enjoyed the Elf Tone Adjusting Primer. I bought it due to the hype it seems to get. Whilst it doesn't necessarily adjust the tone of my skin, it does provide a great base for makeup and smooths and blurs my pores. It has that silicone feel which leaves the skin feeling very smooth. It works with all of my foundations and concealers. Makeup applies easily on top of it, and lasts all day. It definitely helps prevent foundation from separating, breaking down or fading throughout the day. I like the air-pump style packaging, and the plastic packaging itself is very sturdy and well made. At the price point, this product is a steal and definitely worth it. I use it constantly and definitely recommend it.

2 of 2 people found this helpful.

Bronzers -e.l.f. Cosmetics -Bronzer Palette


I love trying out new bronzers, as it's a product I use daily to liven up my somewhat pale complexion. I have this in "Bronzed Beauty", my store did not even carry the darker palette. 3 out of the 4 shades work great as both a contour and a bronzer, and the upper right shade is a lovely golden tan with soft shimmer, that works nicely as a bronzer. I have a newborn, so I am always rushing when I do my makeup, and so most days I just swirl my large fluffy brush in all 4 shades and apply to the hallows of my cheeks, and my neck/chest. Using all 4 together create the perfect tan for paler skintones, without looking too muddy/orange. Love the large mirror on this palette, I use it to do my makeup when I don't have the luxury of doing it in front of my bathroom mirror. Would recommend and repurchase!

3 of 3 people found this helpful.

Eye Primer -e.l.f. Cosmetics -Hydrating Under Eye Primer

on 1/12/2019 6:42:00 PM


I always make sure I have backups of this product. Its only $3.00 and I only use a tiny amount each time. Depending how my eyes look I will either use this First give it a min or 2 to set and than put concealer on. It Definitely helps concealer stay and look more natural. It keeps it from looking caking and drying out. I also mix this with concealer to thin out the formula and kinda sheer it out. This works great mixing it with shape tape. The other way I use it is completely by itself. It very subtly brightens the under eye area and smooths it out. Kind of gives it a soft finish look. CONS... If I use to much it will pill and just look super shiny. Even when using it by itself with nothing over top it has a shine too it. This is easly fixed by dusting some powder over it. I use a tiny amount on real techniques setting brush and it takes the shine away. Also try to store this upright bc if it falls to its side sometimes you will be pumping it forever with nothing coming out. I have used this along side smashbox under eye primer and there is a difference in the thickness. Smashbox is thicker whereas ELFs is more liquidy. But I found ELFs works better for me when it came to mixing with concealers. The price is definitely better too. 29.00 compared to 3.00

5 of 5 people found this helpful.

Brows -e.l.f. Cosmetics -Instant Lift Brow Pencil

on 1/12/2019 10:27:00 AM


It's not a bad product for a DS brand, better than most, but the consistency is dry and the color payoff is weak. My eyebrows are not terribly thick and such a neutral shade of dark blonde that without adding color and volume I'm "no eyes." I found I really had to press to apply the pencil end. Thank God for the spoolie, to blend it in, but I thought the pigmentation was inadequate and too light for the shade "Taupe." I'm glad I tried it, but I'm back to my HG Anastasia products.

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