Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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802 products

31,769 reviews

70% would repurchase

Recent E.L.F. Reviews

Eye Primer -E.L.F. -Essential Shadow Lock and Eyelid Primer

on 11/22/2017 2:14:00 PM


I got it in Sheer. It has a slightly whitening effect on the lids and is a little opaque. My skin tone is NC 20 (warm-neutral, fair) and it is lighter than my skin tone. On applying, it spreads easily. It doesn't feel sticky. It dries on the lids quickly (<20-30 secs) and the tackiness completely disappears.

I applied my eyeshadows directly (without a base layer) onto 1 eye and it blended well. On my other eye, I applied a base eyeshadow layer followed by my eyelid shadows. The 1st eye had eyeshadow which was brighter and not diluted in color.

I noticed within a few hours that the eye where I applied the base layer ended up smudging badly. I had a racoon eye. The other eye (where I applied directly) did a lot better but it still smudged. Now I should mention I do have somewhat oily eyelids. But I don't have this problem when I use my anti ageing Urban Decay Primer Potion - it's very tacky and my shadows stick like glue regardless of the number of layers of shadows I use.

Tldr - lasts for short durations to brighten shadows; but will have smudging/transfer of shadows for oily eyelids. Cheap primer for ppl without oily lids. Not a dupe for UDPP.

Eye Primer -E.L.F. -Glitter Primer

on 11/22/2017 8:10:00 AM


Seriously impressed. Made my glittery shadow really pop and last a very long time.

1 of 1 people found this helpful.

Eyeliner -E.L.F. -Brightening Eyeliner - Ash

on 11/21/2017 6:35:00 PM

This is great for brows! It stays all day on brows....Also good for smudgy smoky looks. It’s a kind of brown-grey. Good for everyday looks! This pencil is soft & easily smudgeable it will fade thou on the waterline. 5/5

1 of 1 people found this helpful.

Brows -E.L.F. -Instant Lift Brow Pencil

on 11/21/2017 1:49:00 PM


Honestly, this pencil beats out It Cosmetics and NYX - no question. I have it in the shade deep brown and it is the perfect cool, deep brown. The formula is more of a powder than a cream, so it goes on a bit softer and you don't have to press hard to deepen the shade. I also find this pencil is easier to blend than any other I own. Granted it's not slim, but I see absolutely no difference in application or performance. The spoolie is perfect for blending - its just the right size. I find myself reaching for this more than the other pencils I own and I have every intention of repurchasing this when the time comes.

1 of 1 people found this helpful.

Brows -E.L.F. -Lock On Liner and Brow Cream

on 11/20/2017 9:52:00 PM


This product has a learning curve. Although I purchased the Light Brown shade, it is actually more dark brown upon application. I found that dabbing a small amount on with a Q-tip and using the clean end to remove excess works best. Also, following this with some spoolie brushing helps. The product is bold and requires care not to look too artificial. The Pros: $1 and it stays on until you remove it. It works much better as a liner under the eye than it does on the brows.

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