Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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825 products

32,076 reviews

70% would repurchase

Recent e.l.f. Reviews

Foundations -e.l.f. -Cosmetics Acne Fighting Foundation

on 6/19/2018 11:52:00 AM


This is not bad for $6 if you can find your shade.

I purchased both Porcelain and Buff from my local Target. I have NC15-20-25ish skin - depending on the sections of my face with melasma. My face tends to be darker than my neck because of this. It always looks tanned. Both shades did oxidize just a tad - but Porcelain had more pink tones when it oxidized and Buff was more yellow, so for me - Buff was a PERFECT match for my summer skin.

I applied some of Buff to my skin prepped with primer, using a damp sponge - and was like, "Where did my foundation go?" I'm not sure if I didn't use enough - being that this is a squeeze tube and not a normal "pump" where I can guestimate how much I need to use for my face - but I normally only use 1.5 pumps of foundation for my face - mixed with a serum/oil to thin it out and apply with a sponge for even less coverage. I do not like full coverage. Less is more for me, just enough to brighten and even out my melasma and redness.

Well, either I used too little, or the shade Buff is too close to my skin tone, because when I got done, it looked like I hardly put on any foundation - and that's coming from a light makeup wearer. Very odd, because everyone claimed this was heavy and could get cakey. Maybe it's because I used a sponge, but I even went back and applied more to my cheeks to layer - and only after I put 2 dustings of powder over it - did it finally look like I had some coverage.

I do think I will keep this - it's too cheap for me to worry about returning and I like to keep fresh foundation for possible mix-ins with others - but I do prefer my CoverGirl Outlast - which I can thin out but still gives me more coverage than this. I also think that because I'm someone with melasma - who needs a foundation that brightens a bit (so my neck matches) - Buff is just too close to my skin tone that I don't get the brightening I need to even out my face color to my neck. This is also a satin finish foundation, at least, when done with a damp sponge, so it got shiny quick on me - or more than I'd like.

TL;DR; - This foundation is a good option for folks who want light coverage, if used with a damp sponge. Shade range is iffy. The shade Buff gives my NC15-20 skin a My-Skin-But-A-Little-Better look - with just very light coverage. Not enough for my melasma, and not as mattifying/oil control as needed. I like it, but I don't love it.

1 of 1 people found this helpful.

Blush -e.l.f. -Powder Blush Palette - Light


Such a good product for the price. Easy to blend and build, my first Elf product and I couldn’t have been more pleased. The range of colours are nice too though the darker bottom pinks I tend to go for the most. I sometimes use the top right blush to shape and warm up my face as I’m fair. The packaging I don’t mind at all, very sleek. Love.

5 of 5 people found this helpful.

Brows -e.l.f. -Instant Lift Brow Pencil

on 6/17/2018 1:02:00 AM


Cheap and doesn’t pull red. I wear the neutral brown. Bummer is the point goes away after two uses. It’s soft. Oh well. It still works if you don’t draw super sharp brows. Stays on decently too !

2 of 3 people found this helpful.

Brows -e.l.f. -Lock On Liner & Brow Cream


This is an excellent brow cream, especially for the low pricepoint ($4). The shades do tend to run dark, and most stores only stock the two darkest shades "Medium Brown" and "Espresso" . I first bought "Medium Brown" and it was way too dark, so then I ordered "Light Brown" online, and it's a good match for my medium ash brown brows. A little goes a long way, and it really stays put, even through a day at the pool! ! I apply using an angled brow brush, the cream is too "stiff" for a spoolie application. One pot will last me years, assuming it does not dry out by then, but I'd repurchase!

Eye Shadow -e.l.f. -Clay Eye Shadow Palette Nearly Nudes


This is my everyday eyeshadow palette. It has nice neutrals, that are great for a natural, daytime look. I usually just use 3 of the shades though...the upper left matte taupe as an all over eyelid shade, the lower right dark brown along my lashline to blend my eyeliner, and then the lower left shimmery taupe on my outer corners. This trio makes my blue eyes pop, without being too overdone for casual days. Pigmentation is middle of the road, not super pigmented, but good enough, and the formula is blendable with no fallout. Wear time is good, with no creasing. For $6, it's a good palette, and I'd repurchase!

3 of 3 people found this helpful.

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