e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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837 products

32,208 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Moisturizers -e.l.f. Cosmetics -Daily Hydration Moisturizer

on 12/10/2018 5:14:00 PM


1. At $8 for 2.53 ounces, it’s decently affordable.
2. Has a lightweight texture and a dewy, but not greasy, finish.
3. Moisturizes effectively.

1.The packaging is slightly odd, though it’s not a huge deal. The pump is at the bottom of the tube, which means it can’t really stand up by itself.
2. Contains a strong-smelling fragrance.
3. Has the potential to irritate skin due to the orange and lemon extracts it contains. I read many reviews of people experiencing stinging and red, blotchy skin after use, and unfortunately, I had the same reaction.

1 of 1 people found this helpful.

Misc Beauty Tools -e.l.f. Cosmetics -Mineral Mist

on 12/10/2018 7:48:00 AM


If I have to spend a lot of time in a room with AC, my make up starts looking dry and uneven. This spray will revive it. The spray is not the finest, but I tap gently my face with fingertips after spraying to distribute it more evenly. It does a good job of rescuing your face and the small bottle is easy to carry in your purse. Elf products are hit and miss, but this is definitely a keeper. The only reason it didn't get five lippies is because of the mist not being very fine. I live in hot and very humid climate and indoors being air conditioned, have to deal with hot, humid, dry, cool climate in one day. It's a lot to ask your makeup to stay fresh looking in those conditions. This definitely helps.

2 of 2 people found this helpful.

Brows -e.l.f. Cosmetics -Eyebrow Kit

on 12/9/2018 1:19:00 PM


I no longer fill in my eyebrows (grew them out and am rocking it) but this was my go-to product for all of those years the brows were #1. Didn't come off too easily, the Dark was a great match for me, and if you use it lightly it's pretty low-key. Wasn't a huge fan of the powder because it was too red, but for a night out it was fine. The wax alone is definitely worth the price! If you're looking for a fully natural look though, this probably isn't the product for you. 97% of straight men couldn't tell that I was wearing makeup on my eyebrows (and if they found out they were like, what is this sorcery?) but the rest of the world was either giving me compliments or trying to subtly tell me that I was putting my brows too close together in an attempt to make my nose look smaller. Thanks Elf for making such an affordable eyebrow kit! FYI - don't use the brush it comes with.

Blush -e.l.f. Cosmetics -Baked Blush (all)


I have the shade "Pinktastic", which looks like a beige highlighter with bright pink veining. When applied, it creates a pale pink glow, that works as a pale blush and highlight in one. I have rosy cheeks naturally, so I appreciate pale shades like this, which add just a hint of color and a glow to liven up my pale face. This was only $3, and well worth the price! Would repurchase!

1 of 1 people found this helpful.

Eye Shadow -e.l.f. Cosmetics -Clay Eye Shadow Palette - Seaside Sweetie


I picked this up for only $3, at my local Family Dollar, and I have to say, I really love this eyeshadow palette! I use this everyday! I can use the neutral shades for a natural everyday look, or incorporate the beautiful matte teal shade for a pop of color, that really compliments my blue eyes. The formula applies smoothly, and the shades are nicely pigmented. The compact is nice and sturdy, and has a large mirror. Great quality, at a great pricepoint. I'd repurchase!

1 of 1 people found this helpful.

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