e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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832 products

32,161 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Brows -e.l.f. Cosmetics -Eyebrow Kit

on 9/22/2018 5:58:00 PM


Okay so as a makeup addict I try everything. This is up there with my benefit eyebrow kits. Creamy, long lasting, great colours. Only thing is you need to use your own angel brush to apply for that price who cares. Run out and buy it. What a steal!!!!! I am over the moon.

Lips -e.l.f. Cosmetics -Aqua Beauty Radiant Gel Lip Stain

on 9/22/2018 11:08:00 AM


EDIT: update—this has numbed my lips, dental anaesthetic-style. Creepy and uncomfortable, to say the least. What’s in this stuff, anyhow? I’m going to have to bin this, I’m afraid.

Original review:
I love a good lip stain. I pine for the days of Laura Mercier's Crimson pot stain as well as the Vincent Longo stains which are now only available online (if at all). I saw e.l.f'.'s offering while running an errand in a big box store and, having remembered a write-up I'd read, jumped on it and got the Rouge one. Well, this serves its purpose as something nice for those no-makeup/minimum makeup, lounging about/running about/sportsing days. It's definitely on the low-colour payoff side, so two coats are necessary. This does have a nasty, bitter chemical taste, but most stains (including the famed K-beauty stains) do. I top mine with a fruity balm or a minty gloss and I'm fine. At $4, you can't really go wrong.

1 of 1 people found this helpful.

Treatments (Face) -e.l.f. Cosmetics -Beauty Shield Vitamin C Pollution Prevention Serum

on 9/21/2018 11:56:00 PM


ELF Cosmetics has overall been a pretty impressive budget brand that makes several products which I would consider either very similar or a dupe for much higher end brands. Some E.L.F. products are great and some are just so-so. The new E.L.F. COSMETICS Beauty Shield Vitamin C Pollution Prevention Serum is overall a decent vitamin c serum. What I dislike about it is the fragrance, however, it does dissipate by the first hour of wear. The other thing that I was nervous about was the use of so many ingredients that can potentially cause acne, I didn't have any issues in my two months using this but I have read reviews from others who have had breakouts attributed to this product. If you have no issues with fragrance, have dry or dehydrated skin, and are not prone to breakouts this is a good and affordable vitamin c serum to try. My video review can be seen here:

1 of 1 people found this helpful.

Brows -e.l.f. Cosmetics -Instant Lift Brow Pencil

on 9/21/2018 11:50:00 PM


This is a steal! $2 at Target. I also use Anastasia and IT cosmetics brow power. This has good color and is very smooth/creamy making it easy to apply. The color I used is taupe. Not waterproof, but good for everyday.

Misc Beauty Tools -e.l.f. Cosmetics -Studio Makeup Mist & Set Spray

on 9/21/2018 11:46:00 AM


I like this but I don’t love it. Its not horrible. Hasn’t caused a breakout and most definitely makes my fave less powdery. Spray too much and you’ll look dry. The scent isn’t actually as big a deal as others are saying, but maybe I just don’t actually drown in it lol

The spray mechanism has gotten better. It’s a staple in my cars makeup bag. I keep the bare minimum in my car for juuuust in case.

I don’t notice longevity but I do notice that I’m less greasy looking by the end of the work day compared to when I have no setting spray at all

1 of 1 people found this helpful.

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