About the brand

e.l.f. is for every eye, lip and face. Your originality is our inspiration. From full-on maximalists to fresh-faced minimalists, we have a product for everyone—and every look in between. Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free.

https://www.elfcosmetics.com/

Overall rating
3.8
Created with Sketch.
70%
would repurchase
3.8
Created with Sketch.
Overall rating
70%
would repurchase

Latest e.l.f. Cosmetics Reviews

Halo Glow Blush Beauty Wand
5.0
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6 days ago

I own a few of these my first was Rose' You Slay. I love it so much I bought Berry Radiant & Pink Me Up. I love all 3 but the Rose' looks the best on my NW20 or below skin tone. Green eyes, very...

Halo Glow Blush Beauty Wand
5.0
Created with Sketch.

6 days ago

I own a few of these my first was Rose' You Slay. I love it so much I bought Berry Radiant & Pink Me Up. I love all 3 but the Rose' looks the best on my NW20 or below skin tone. Green eyes, very...


Luminous Putty Blush
5.0
Created with Sketch.

16 days ago

I have this in the shade Maui and I really like this blush. I also love the shade it's like a light dusty pink. I like this because it doesn't enhance my imperfections or pores. I apply this with...

Luminous Putty Blush
5.0
Created with Sketch.

16 days ago

I have this in the shade Maui and I really like this blush. I also love the shade it's like a light dusty pink. I like this because it doesn't enhance my imperfections or pores. I apply this with...

Keep Your Balance Hydrating Toner
1.0
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20 days ago

This toner burned and irritated my skin soo badly that I had to stop using it and switch to something else. My skin isn't really that sensitive, so I was surprised by the reaction my skin had to...

Lash 'N Roll Mascara
3.0
Created with Sketch.

a month ago

I don't get the hype. I've used the Benefit mascara and it’s amazing! This is just ok.

Lash XTNDR
5.0
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a month ago

This is ELFs tubing mascara, and dupe for Thrive Causemetics liquid lash tubing mascara. ELFs is $7 as of 03/2024, Thrives is $26. ELFs comes in black & brown, and for a tubing mascara, I like...

Lash XTNDR
5.0
Created with Sketch.

a month ago

This is ELFs tubing mascara, and dupe for Thrive Causemetics liquid lash tubing mascara. ELFs is $7 as of 03/2024, Thrives is $26. ELFs comes in black & brown, and for a tubing mascara, I like...

Lash 'N Roll Mascara
5.0
Created with Sketch.

a month ago

This is a dupe for the Benefit Roller lash. I have Benefits and I have ELFs, and I prefer ELFs version. I dont think you should pay $16-$29 for a good mascara, and ELF proves just that. Also ELFs...

Lash 'N Roll Mascara
5.0
Created with Sketch.

a month ago

This is a dupe for the Benefit Roller lash. I have Benefits and I have ELFs, and I prefer ELFs version. I dont think you should pay $16-$29 for a good mascara, and ELF proves just that. Also ELFs...

Camo Powder Foundation
3.0
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a month ago

I have tried this twice, both were online purchases so blind buys. First one the shade was terrible on me and I had to exchange it for another shade. I wish it was stocked at my local target store...

Camo Powder Foundation
3.0
Created with Sketch.

a month ago

I have tried this twice, both were online purchases so blind buys. First one the shade was terrible on me and I had to exchange it for another shade. I wish it was stocked at my local target store...

Pure Skin Cleanser
2.0
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from

a month ago

Smells bad, and stings a little. I'd say it is similar to the Cetaphil Gentle Cleanser, before it was reformulated, but a bit worse because of the bad smell, and because it can sting the eyes. It...

Pure Skin Cleanser
2.0
Created with Sketch.
from

a month ago

Smells bad, and stings a little. I'd say it is similar to the Cetaphil Gentle Cleanser, before it was reformulated, but a bit worse because of the bad smell, and because it can sting the eyes. It...

Prime and Stay Finishing Powder
4.0
Created with Sketch.

a month ago

This is a nice setting and mattifying powder! The compact is slim, and basic (no applicator or mirror). I have the shade Fair/Light and it is indeed suitable for fair skin. This does offer light...