About the brand

e.l.f. is for every eye, lip and face. Your originality is our inspiration. From full-on maximalists to fresh-faced minimalists, we have a product for everyone—and every look in between. Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free.

https://www.elfcosmetics.com/

Overall rating
3.8
Created with Sketch.
70%
would repurchase
3.8
Created with Sketch.
Overall rating
70%
would repurchase

Latest e.l.f. Cosmetics Reviews

Luminous Putty Blush
5.0
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6 days ago

I have this in the shade Maui and I really like this blush. I also love the shade it's like a light dusty pink. I like this because it doesn't enhance my imperfections or pores. I apply this with...

Luminous Putty Blush
5.0
Created with Sketch.

6 days ago

I have this in the shade Maui and I really like this blush. I also love the shade it's like a light dusty pink. I like this because it doesn't enhance my imperfections or pores. I apply this with...


Keep Your Balance Hydrating Toner
1.0
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10 days ago

This toner burned and irritated my skin soo badly that I had to stop using it and switch to something else. My skin isn't really that sensitive, so I was surprised by the reaction my skin had to...

Lash 'N Roll Mascara
3.0
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16 days ago

I don't get the hype. I've used the Benefit mascara and it’s amazing! This is just ok.

Lash XTNDR
5.0
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16 days ago

This is ELFs tubing mascara, and dupe for Thrive Causemetics liquid lash tubing mascara. ELFs is $7 as of 03/2024, Thrives is $26. ELFs comes in black & brown, and for a tubing mascara, I like...

Lash XTNDR
5.0
Created with Sketch.

16 days ago

This is ELFs tubing mascara, and dupe for Thrive Causemetics liquid lash tubing mascara. ELFs is $7 as of 03/2024, Thrives is $26. ELFs comes in black & brown, and for a tubing mascara, I like...

Lash 'N Roll Mascara
5.0
Created with Sketch.

16 days ago

This is a dupe for the Benefit Roller lash. I have Benefits and I have ELFs, and I prefer ELFs version. I dont think you should pay $16-$29 for a good mascara, and ELF proves just that. Also ELFs...

Lash 'N Roll Mascara
5.0
Created with Sketch.

16 days ago

This is a dupe for the Benefit Roller lash. I have Benefits and I have ELFs, and I prefer ELFs version. I dont think you should pay $16-$29 for a good mascara, and ELF proves just that. Also ELFs...

Camo Powder Foundation
3.0
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18 days ago

I have tried this twice, both were online purchases so blind buys. First one the shade was terrible on me and I had to exchange it for another shade. I wish it was stocked at my local target store...

Camo Powder Foundation
3.0
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18 days ago

I have tried this twice, both were online purchases so blind buys. First one the shade was terrible on me and I had to exchange it for another shade. I wish it was stocked at my local target store...

Pure Skin Cleanser
2.0
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from

a month ago

Smells bad, and stings a little. I'd say it is similar to the Cetaphil Gentle Cleanser, before it was reformulated, but a bit worse because of the bad smell, and because it can sting the eyes. It...

Pure Skin Cleanser
2.0
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from

a month ago

Smells bad, and stings a little. I'd say it is similar to the Cetaphil Gentle Cleanser, before it was reformulated, but a bit worse because of the bad smell, and because it can sting the eyes. It...

Prime and Stay Finishing Powder
4.0
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a month ago

This is a nice setting and mattifying powder! The compact is slim, and basic (no applicator or mirror). I have the shade Fair/Light and it is indeed suitable for fair skin. This does offer light...

Holy Hydration! Hydro-Gel Moisturizer
5.0
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a month ago

E.L.F. keeps knocking it out of the park with their skincare offerings, and this moisturizer is no exception. It is very lightweight and it absorbs well into skin. It has a very pleasant wet,...

Luminous Putty Primer
3.0
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a month ago

Not really sure how to use this product. I use a mineral sunscreen with zinc oxide after serums and moisturizer, and this just seems to add a heavy layer that doesn't do anything for me. ...