Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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825 products

32,075 reviews

70% would repurchase

Recent e.l.f. Reviews

Blush -e.l.f. -Powder Blush Palette - Light


Such a good product for the price. Easy to blend and build, my first Elf product and I couldn’t have been more pleased. The range of colours are nice too though the darker bottom pinks I tend to go for the most. I sometimes use the top right blush to shape and warm up my face as I’m fair. The packaging I don’t mind at all, very sleek. Love.

3 of 3 people found this helpful.

Brows -e.l.f. -Instant Lift Brow Pencil

on 6/17/2018 1:02:00 AM


Cheap and doesn’t pull red. I wear the neutral brown. Bummer is the point goes away after two uses. It’s soft. Oh well. It still works if you don’t draw super sharp brows. Stays on decently too !

1 of 1 people found this helpful.

Foundations -e.l.f. -Cosmetics Acne Fighting Foundation

on 6/16/2018 3:19:00 PM


My new fave! So inexpensive. Coverage is full and covers up mostly all of my redness and angry acne. If my skin is extra bad, I just conceal first and the coverage is still great! I love the consistency, it is a liquid, however it's denser, and creamy. I use it with a not so awesome foundation brush but prefer the coverage I get with that over a beauty blender. A little goes a long way! My acne is hormonal so I don't see it helping any as far as the claims go, but out of all the foundations I've spent hundreds of dollars on, this is hands down best coverage and consistency! Looks lovely when set with a powder before applying blush or bronzer. I hope that elf makes more shades for others!!

1 of 1 people found this helpful.

Brows -e.l.f. -Lock On Liner & Brow Cream


This is an excellent brow cream, especially for the low pricepoint ($4). The shades do tend to run dark, and most stores only stock the two darkest shades "Medium Brown" and "Espresso" . I first bought "Medium Brown" and it was way too dark, so then I ordered "Light Brown" online, and it's a good match for my medium ash brown brows. A little goes a long way, and it really stays put, even through a day at the pool! ! I apply using an angled brow brush, the cream is too "stiff" for a spoolie application. One pot will last me years, assuming it does not dry out by then, but I'd repurchase!

Eye Shadow -e.l.f. -Clay Eye Shadow Palette Nearly Nudes


This is my everyday eyeshadow palette. It has nice neutrals, that are great for a natural, daytime look. I usually just use 3 of the shades though...the upper left matte taupe as an all over eyelid shade, the lower right dark brown along my lashline to blend my eyeliner, and then the lower left shimmery taupe on my outer corners. This trio makes my blue eyes pop, without being too overdone for casual days. Pigmentation is middle of the road, not super pigmented, but good enough, and the formula is blendable with no fallout. Wear time is good, with no creasing. For $6, it's a good palette, and I'd repurchase!

3 of 3 people found this helpful.

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