Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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812 products

31,887 reviews

70% would repurchase

Recent E.L.F. Reviews

Moisturizers -E.L.F. -Daily Hydration Moisturizer

on 2/17/2018 10:41:00 AM


This moisturizer isn't bad, it just doesn't suit my needs. I have normal-dry skin and I would like more moisture. If I wasn't using this with the Elf hydrating essence, I don't think it would give me enough hydration. I find this similar to neutrogena's water boost moisturizer. Both have a gel-cream texture. Elf has a slight scent. I can't place what it smells like, but it is not irritating or offensive. It pumps out a small amount of product. I use half a pump around my eyes and 3 pumps to cover my face and neck. You do get a lot of product, so i think this could last me 2 1/2 to 3 months. I think combo-oily skin would like it best. It plumps skin and adds hydration without being too nourishing. Overall, a good product, but not for me. I will finish the bottle and not repurchase. I prefer my Yes To Cucumbers moisturizer.

1 of 1 people found this helpful.

Masks -E.L.F. -Hydrating Bubble Mask


This product was way too drying. Made my skin tight and red. Disappointed

1 of 1 people found this helpful.

Contour -E.L.F. -Cream Contour Palette

on 2/15/2018 5:12:00 PM


First of all, the texture of the formula isn't very nice. It's quite greasy, but it does blend okay. It has a tendency to almost blend away, but I guess I prefer that to not being able to blend it out at all. This palette really needs to be available in different shades, though. I'm fair with cool undertones, and out of four shades, I can only get away with using one. The highlighter looks crazy yellow on me, and it doesn't look very nice on top of foundation, either, due to the greasiness I mentioned before. The top right one is slightly warm to contour with, but it works in a pinch. Bottom left one is far too orange even to bronze with, and bottom right one is several shades too dark. I don't know if they maybe thought they'd cover three different skin tones in the same palette, or if they think the same person will get use out of all three? It's just a mess. It would make so much more sense as a duo with one highlight and one bronzer shade, and have it available in three or four different shades! Kind of like their blush and bronzer duo.

Nowadays when I want to do cream contour I use Jordana's Sculpt n Go Contour stick in Light instead. A much better formula and with three different shades to choose from, out of which light suits my skin perfectly. You might only get one shade as opposed to a palette, but considering I could only use one shade out of four here there's no real difference. That one is $4.99, and this palette is $6.

+ Cruelty free
+ Vegan
+ The one contour shade I've used blends easily
+ Packaging is quite sturdy

- Greasy
- The highlight is more waxy and lays really funnily on top of foundation
- Highlight is far too yellow for my skin (but may suit people with warm undertones) and would probably only work for relatively light skin tones
- No contour shade really suit people with fair skin and cool undertones
- Who will be able to use all three contour shades on themselves!? It's just a waste and should have been made into a duo instead

1 of 1 people found this helpful.

Skincare -E.L.F. -Hydrating Water Essence

on 2/14/2018 1:45:00 PM


I've used a few Korean toners and essences and this one from Elf is just as good, if not better! It hydrates and plumps the skin. I feel like it also helps my moisturizer sink in better. This product has a watery gel texture. The bottle is tall and light blue with a sliver cap. It looks very chic! I like to apply it by putting some into my hands, rubbing my palms together, then patting it into my skin. It does have a light fruity scent, but it is not irritating. I think this would work well for any skin type! It has become a must have in my skincare routine!

2 of 2 people found this helpful.

Pressed Powders -E.L.F. -Prime and Stay Finishing Powder

on 2/13/2018 11:19:00 PM


Use to set my makeup at 6 am, still matte and no oxidation at 9:30 pm. It is very light so it may not work for a wide variety of skin tones, but it'd you are pale give it a try.

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