e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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832 products

32,163 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Eye Primer -e.l.f. Cosmetics -Essential Eyelid Primer - Sheer

on 9/25/2018 9:54:00 AM


This is a great primer that works just as well as my higher end ones. I like the beige colour as it covers any redness on my lids. This dries to a nice smooth finish. My shadows apply with ease and they do not crease which is great because I have oily lids. Also they stay bright and do not fade. The price is great and I would repurchase for sure. Recommended.

Lipstick -e.l.f. Cosmetics -Studio Moisturizing Lipstick (all colors)


I have the shade Party In The Buff and it's a super gorgeous peachy nude. The color goes so well worn with any of the Too Faced Peach products. Better yet I found this at Dollar Tree for a buck. It's best applied with tapping motions rather than swiping. If you swipe it on the lips it looks too light and chalky but if you dab it till you're satisfied with the tint you can get a very pretty peach pink tone. I'd definitely repurchase this.

2 of 2 people found this helpful.

Liquid -e.l.f. Cosmetics -Cosmetics Beautifully Bare Foundation Serum SPF 25

on 9/23/2018 10:37:00 PM


I really like this foundation. About me NW20 or below, blonde hair, green eyes, very cool undertones plus I'm blotchy. I have the lightest shade fair/light and it matches my skin tone perfectly. It's a nice satin finish and is very light and comfortable to wear. It covers my redness and evens out my skintone.

This is a great no makeup, makeup base. It hasn't broke me out either. I have sensitive combo skin and this works really well. I set this with Nars setting powder and it lasts till I wash it off. It doesn't oxidize either. I wish you'd get a touch more for the $$ but otherwise it's excellent. Recommended.

2 of 2 people found this helpful.

Brows -e.l.f. Cosmetics -Eyebrow Kit

on 9/22/2018 5:58:00 PM


Okay so as a makeup addict I try everything. This is up there with my benefit eyebrow kits. Creamy, long lasting, great colours. Only thing is you need to use your own angel brush to apply for that price who cares. Run out and buy it. What a steal!!!!! I am over the moon.

1 of 1 people found this helpful.

Lips -e.l.f. Cosmetics -Aqua Beauty Radiant Gel Lip Stain

on 9/22/2018 11:08:00 AM


EDIT: update—this has numbed my lips, dental anaesthetic-style. Creepy and uncomfortable, to say the least. What’s in this stuff, anyhow? I’m going to have to bin this, I’m afraid.

Original review:
I love a good lip stain. I pine for the days of Laura Mercier's Crimson pot stain as well as the Vincent Longo stains which are now only available online (if at all). I saw e.l.f'.'s offering while running an errand in a big box store and, having remembered a write-up I'd read, jumped on it and got the Rouge one. Well, this serves its purpose as something nice for those no-makeup/minimum makeup, lounging about/running about/sportsing days. It's definitely on the low-colour payoff side, so two coats are necessary. This does have a nasty, bitter chemical taste, but most stains (including the famed K-beauty stains) do. I top mine with a fruity balm or a minty gloss and I'm fine. At $4, you can't really go wrong.

1 of 1 people found this helpful.

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