e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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831 products

32,153 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Lipstick -e.l.f. Cosmetics -Beautifully Bare Satin Lipstick

on 9/18/2018 9:51:00 AM


I'm on my third or fourth tube of Touch of Blush! If they discontinue this, I don't know what I'll do! The finish is natural, the packaging is pretty sturdy, and the formula is so smooth and creamy. Also, for what it's worth, I found that KVD's Studded Kiss lipstick in Lolita pulled very similarly to this on my light olive/yellow toned skin.

2 of 2 people found this helpful.

Toners -e.l.f. Cosmetics -Hydrating Water Essence

on 9/17/2018 5:00:00 PM


Very nice hydrating essence. You get a nice amount of product for the price. Packaging is nice, nothing fancy. This is essence is fairly basic. It hydrates and slightly plumps my skin nothing more. But for the price, I'm satisfied with it.

Nice consistency
Slightly plumping
Doesn't leave skin sticky/tacky
Preps skin for other products
Doesn't irritate my sensitive skin

Basic formula
No benefits other than moisture/hydration

I'll continue to purchase this. It's not my favorite but it's good. It's nice to use and affordable.

2 of 2 people found this helpful.

Tinted Moisturizer -e.l.f. Cosmetics -Studio Tinted Moisturizer SPF 20

on 9/17/2018 12:07:00 AM


Another product that doesn’t work well for people with oily skin. In reality, not many work for me and this is not an exception. So what do we do? The answer is not a primer because it would be oxymoron to wear a primer and then a moisturizer. If you are trying to keep your skin maintained using a moisturizer, you are blocking it by using a primer first. So the solution is powder. I prefer mineral powder. The combination works very well and makes my skin look flawless. The reason I gave a high rating to this product is because for $3.50, you are getting a quality product. So it doesn’t work by itself but it does team play with a powder and keep the skin in a great condition.

1 of 1 people found this helpful.

Eye Shadow -e.l.f. Cosmetics -Rose Gold Sunset Palette

on 9/7/2018 2:59:00 PM


I was on the fence about this palette when I first purchased it, having bought into the hype I kept seeing online. At first, I wasn't too thrilled with the level of glitter in the shimmery shades, as I'd become accustomed to the intensity of the Colourpop Kathleen Lights Dream St. palette. But I did fall in love with the mattes immediately. After getting over my initial attitude about the shimmers and deciding not to compare apples to oranges, I decided that I really do love this palette.
Each shade offers something gorgeous:
The first shade in this 10-pan palette is a light gold shimmer. I won't call it champagne, as it's more yellow-toned than that. It's an amazing highlight for the inner corner or browbone.
The next shade is a pale rose gold. It's more of a gold shimmer densely suspended in a pink base. I find it to be very flattering, and a rather unique shade. I enjoy this on minimal makeup days.
Next is a pinkish mauve shade that works perfectly as a transition shade for more berry- or rose-toned looks. I love this in the crease as well, with the aforementioned rose gold on my minimal days.
Next is a matte, warm light brown shade. Another great transition shade that works perfectly with the warmer tones in this palette.
The next shade is a gorgeous deep bronze with an almost greenish undertone to it. It's unique in that it doesn't get muddy at all, like may deeper bronze shades can. I love how this makes my light brown eyes really pop!
The next shade is one of my favorites. It's a true gold. It's not too yellow, not too cool. It's absolutely perfect. I've used this shade more than any other shade in this palette so far!
Then comes the coppery orange shade. The shimmer in this is actually pretty substantial! I haven't used it too much, as I do prefer the coppery shade in the KL Dream St. palette, but this is definitely a great shade if you don't already have a dupe.
The shimmering cool berry red next to that is another stunner. Very shimmery and pulls almost to a deep pink depending on the other colors you pair it with.
The last two shades are mattes - one light reddened brown, and one darker brown with almost purple undertones. I loooooove these for when I'm playing around with matte, sort of grungy looks.
All the shades in this palette blend like a dream, which has been consistent with e.l.f. palettes ever since the Mad for Matte 2 was released. Actually, MFM2 and RGS are an amazing pairing as well! Between the two, the options are endless!
As with all e.l.f. palettes, I love the simple, minimalist packaging. The mirror is substantial enough to be able to do more detailed work, but these babies are also small enough to make them perfect for travel. Sturdy, sleek, and wonderful. Nothing about it feels "drugstore".
At $10, you really cannot beat these palettes. They are such a great value for money, and e.l.f. really stayed true to itself with this palette, having remained consistent in quality and shade selection. Definitely will repurchase!

3 of 3 people found this helpful.

Eye Shadow -e.l.f. Cosmetics -Mad For Matte Eyeshadow Palette - Summer Breeze

on 9/6/2018 7:03:00 PM


This palette is okay.

I like the lighter to midtone shades to use as transitions/crease colors, paired with other eyeshadows I own. These first 6 or so colors aren’t crazy pigmented by any means but they’re buildable and blend very easily. It’s a good array of warm and a couple of cool neutrals.

The dark colors though I find somewhat patchy, not very pigmented, and hard to work with.

If I use this palette on its own to create a look, I find that the colors kind of just all blend together with no discernible tone difference. I guess since the shades are more gently pigmented, there’s not enough to differentiate them when they’re all used together. I would kind of just get a very neutral and similar look every time. Which is why I simply use it as a complimentary palette now rather than a standalone.

Most of the shades are pretty nice though and the packaging is amazing. Sleek and sturdy, not to mention the fact that the mirror is amazing. It’s definitely easy to store, so Imma just keep it.

2 of 2 people found this helpful.

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