e.l.f. Cosmetics

Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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837 products

32,206 reviews

70% would repurchase

Recent e.l.f. Cosmetics Reviews

Brows -e.l.f. Cosmetics -Eyebrow Kit

on 12/9/2018 1:19:00 PM


I no longer fill in my eyebrows (grew them out and am rocking it) but this was my go-to product for all of those years the brows were #1. Didn't come off too easily, the Dark was a great match for me, and if you use it lightly it's pretty low-key. Wasn't a huge fan of the powder because it was too red, but for a night out it was fine. The wax alone is definitely worth the price! If you're looking for a fully natural look though, this probably isn't the product for you. 97% of straight men couldn't tell that I was wearing makeup on my eyebrows (and if they found out they were like, what is this sorcery?) but the rest of the world was either giving me compliments or trying to subtly tell me that I was putting my brows too close together in an attempt to make my nose look smaller. Thanks Elf for making such an affordable eyebrow kit! FYI - don't use the brush it comes with.

Blush -e.l.f. Cosmetics -Baked Blush (all)


I have the shade "Pinktastic", which looks like a beige highlighter with bright pink veining. When applied, it creates a pale pink glow, that works as a pale blush and highlight in one. I have rosy cheeks naturally, so I appreciate pale shades like this, which add just a hint of color and a glow to liven up my pale face. This was only $3, and well worth the price! Would repurchase!

1 of 1 people found this helpful.

Eye Shadow -e.l.f. Cosmetics -Clay Eye Shadow Palette - Seaside Sweetie


I picked this up for only $3, at my local Family Dollar, and I have to say, I really love this eyeshadow palette! I use this everyday! I can use the neutral shades for a natural everyday look, or incorporate the beautiful matte teal shade for a pop of color, that really compliments my blue eyes. The formula applies smoothly, and the shades are nicely pigmented. The compact is nice and sturdy, and has a large mirror. Great quality, at a great pricepoint. I'd repurchase!

1 of 1 people found this helpful.

Foundations -e.l.f. Cosmetics -Cosmetics Acne Fighting Foundation

on 12/6/2018 8:19:00 PM


I'm from Canada so not all the products from the E.L.F are not sold in stores. I purchased this product online and it was amazing however it was way too light so I didn't use it very often.

The coverage is amazing and a little goes a long way as the consistency is similar to a concealer. Didn't break me out at all as I have sensitive skin and I react to most products.

Now that I have finished the bottle, I have ordered two different colours so I can mix my own shade to match my skin tone. I am hoping that the formulation has not changed too much since my previous purchase, so I will update this post when needed.

2 of 2 people found this helpful.

Highlighters -e.l.f. Cosmetics -Cosmetics Baked Highlighter

on 12/6/2018 6:55:00 PM


Very glittery and shimmery - unless that is the preferred look. Has a hard film on top which makes it difficult to get any product in a brush or sponge. Overall it's nice for everyday but not subtle.

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