Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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807 products

31,833 reviews

70% would repurchase

Recent E.L.F. Reviews

Makeup Brushes -E.L.F. -Selfie Ready Foundation Brush


Many of the ELF powder or face brushes are surprisingly great, even at such a low price. This one is no exception and it's my favorite travel powder brush since I hate traveling with a kabuki. I've had this at least two years, probably more but I've forgotten at this point. I have a few softer brushes, which is the only reason I take off a star. I think this is a bit of a pain to wash foundation out of, but it does apply foundation just fine in a pinch.

Lips -E.L.F. -Lip lacquer

on 1/21/2018 3:59:00 PM


I have this in clear. The formula is great, shine without the stickiness that a lot of other glosses have. It smells and tastes like vanilla without being too strong. Definitely would repurchase and recommend.

2 of 2 people found this helpful.

BB Cream -E.L.F. -Studio BB Cream SPF 20

on 1/21/2018 2:42:00 PM


This is not bad for a cheap B.B. cream. It actually has a lot of coverage. Ok for my dry skin. I like the pump and of course the price is great too!

1 of 1 people found this helpful.

Brows -E.L.F. -Instant Lift Brow Pencil


I still can't believe I can get an automatic brow pencil with an attached spoolie for only $2! The shades are limited (only 3), but I have used both Taupe and Medium Brown, and both are fantastically neutral and work with my light ash brown hair/w blonde highlights. The formula is dry enough to stay put in the brow area, but not so dry that I can't also use this as a subtle eyeliner, which I often do by swiping it under my lower lashline. I have already repurchased 3 times, and will again!

1 of 1 people found this helpful.

Mascara -E.L.F. -Volumizing and Defining Mascara


I am giving this 4 lippies, because I only paid $1 for it at Target. Mine is the newer black tube, not the white one pictured above, fyi. This is a good everyday mascara, not bad at all, but not AMAZING either. This makes lashes a nice deep black, and adds a decent amount of volume and length. I like wetter formulas like this, because they tend to not dry out as quickly in the tube. I have not had any flaking or smudging, and it does not irritate my sensitive eyes. I like the slim, pipe-cleaner style wand, which is easy to work with. I would def. go back and buy more backup tubes, but I snagged the last one! Would repurchase!

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