Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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803 products

31,791 reviews

70% would repurchase

Recent E.L.F. Reviews

Primer/ Corrector -E.L.F. -Hydrating Face Primer

on 12/15/2017 3:31:00 PM


This is great for my dry skin. It's also fragrance free. Love it so much very pleased and will buy again.

1 of 1 people found this helpful.

Eye Shadow -E.L.F. -Mad for Matte Eyeshadow Palette

on 12/14/2017 4:31:00 PM


This isn’t the best. I know it’s cheap but you can get better quality from Makeup Revolution. This just isn’t pigmented and on me, the colours all muddy together and fade. Even with a primer, it’s still quite weak. Pros - can be used as transition shades or brow shades. But for me, I cannot use this as a stand alone palette because of its quality.

1 of 1 people found this helpful.

Mascara -E.L.F. -Studio Mineral Infused Mascara

on 12/14/2017 2:57:00 AM


I love this mascara. It's perfect for me. It's cheap and works well. I tend to lean towards the more natural and less wet foundation formulas. It's been a long road of trial and error and I really like this one. It separates and lengthens like a dream. Clumps are minimal and my lashes hold a curl!

2 of 2 people found this helpful.

Lips -E.L.F. -Aqua Beauty Radiant Gel Lip Stain

on 12/12/2017 8:15:00 PM


I bought all 3 of these because I wasn't sure what would look good on me. I tried Red Orange Wash first, and did one layer on my lips and it was a sheer red orange flush that leaned more natural than bold. I put a second layer on and WOW, this transformed to a nice bold stain. This is watery and will need several minutes to dry while you let your lips rest and don't move them around much. I tried to talk on the phone while this was wet and I moved it around too much and had to take it off and start completely over. The second time, I waited for 5 minutes before I started doing stuff. I did a tissue test a little bit of color does come off on the tissue, but my lips don't look unevenly colored so I'm not bothered. I put chapstick on after it dried and the color hasn't budged much. I'll have to wear one of these to work and see how it lasts through the day. For right now, my first impression is that this product is a good buy. These were $4 at Target. I'd love it if they released more colors!

I've uploaded a picture of me wearing one coat of Dewy Berry. It looks like my lips are naturally a pretty pink! Love it.

4 of 4 people found this helpful.

Brows -E.L.F. -Eyebrow Kit

on 12/12/2017 6:44:00 AM


I find this product to be okay. Sadly the dark shade is not dark enough for me. So I hardly use the powder but the gel comes very handy.it's quite inexpensive.

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