Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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815 products

31,932 reviews

70% would repurchase

Recent E.L.F. Reviews

Lips -E.L.F. -Lip lacquer


Brought this in burgundy. Love it. It not too brown and enough red to my liking. It stays fairly put and is not sticky. I brought two. It wear well for a elf product. I hate doe brushes but this one apply well with little efforts.

1 of 1 people found this helpful.

Mascara -E.L.F. -Studio 3-in-1 Mascara (Lengthen, Define & Volumize)

on 3/22/2018 9:34:00 AM


This mascara didn't work for me. One pro is the price ($3 USD!), which made me feel less guilty about tossing it.

- It went on unevenly and clumpy unless I put it on very slowly and with a very light touch
- It stuck entire sections of lashes together
- It was very hard to get off - I lost some lashes in the process
- The shape of the brush was problematic - like another reviewer, I kept using the ball on the end to reach smaller lashes on the edge, but ended up getting mascara everywhere else (lids, eye) too

1 of 1 people found this helpful.

Contour -E.L.F. -Contour Palette

on 3/20/2018 10:47:00 PM


This is my go-to pallete. I use it for my face and eyes. The colors always look natural no matter what I want to add to it and it's very versatile. When it comes to my basic, daily makeup, I just put on my bb cream, put this on over it and I'm ready to go. I even use the dark brown for my eye brows.

Loose Powders -E.L.F. -Studio High Definition Powder

on 3/20/2018 8:28:00 PM


The packaging with its small holes makes a huge mess. I do like the softness of the powder but do find it leaves a white cast on my skin. Decent oil control.

1 of 1 people found this helpful.

Lipstick -E.L.F. -Velvet matte lipstick

on 3/20/2018 10:02:00 AM

I bought this in 'Ruby Red', which looks like a slightly dark true red in the tube. I was a bit shocked to apply it, as it went on like a cherry red (almost a deep hot pink). It's what I wanted Wet n Wild's 'Smokin' Hot Pink' to look like.

Given this is supposed to be a matte, I was surprised at how easily it glided on, although I had a bit of lip balm left over from the night. I'll have to come back when I've tried it on totally bare lips.

I actually like the packaging of this! It's sleek and inconspicuous, unlike the horrid shiny white plastic of some other e.l.f. offerings.

I'm disappointed by the color, but will hold on to this a bit to see if I can make it work.

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