Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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807 products

31,826 reviews

70% would repurchase

Recent E.L.F. Reviews

Primer/ Corrector -E.L.F. -Poreless Face Primer

on 1/20/2018 5:15:00 AM


I picked this up at Target after seeing a couple good reviews. At first I was worried, because I also read the stories on here of people developing horrible skin problems because of this. I believe this product used to have all sorts of parabens in it, but the formula I got has none. This primer makes my skin very smooth, and a bit slick. I use it underneath the Covergirl Outlast 3-in-1 foundation (which is the bomb) and it looks great. I have somewhat oily skin (but before priming I wash, tone and moisturize). There is a scent, but it's the scent of tea tree oil, which is in my shampoo, face wash, and my home made astringent, so it doesn't bother me at all (and is good for clearer skin). So far I haven't experienced any negative effects from using this primer, and my skin has gotten clearer, but I also just started strictly following my skin routine day and night.

Makeup Brushes -E.L.F. -Defining/Angled Eye Brush


I stumbled upon a bunch of E.L.F products at the Dollar Tree recently. I live in Canada & the dollar tree here doesn't generally carry name brand makeup products, I have lucked out & gotten some Maybelline & NYC products, but they sell out fast. Anywho, I saw this brush & purchase two of them among some other E.L.F goodies. I figured at a $1.25 I couldn't go wrong- & I wasn't. This brush is really nice for the crease, but its especially perfect for applying eyeshadow ony lower lash line & inner corner highlight. I haven't been able to find the perfect brush for that area until I tried this. I also love using this in the crease when I want a little more sharper definition- it applies & blends very well. I have a mixture of MAC & Sigma brushes, and I think this is definitely a must have :)

2 of 2 people found this helpful.

Bronzers -E.L.F. -Studio Golden Bronzer

on 1/18/2018 1:57:00 PM


If you're looking for a subtle wash of colour/sheen, this is your go-to. If you're looking for pigment or contour, stay clear.

I have NC20 skin and this applies beautifully for everyday wear. I would not be able to wear this in the summer though as I doubt it would show up when my skin is closer to NC 25/30. But i was on the hunt for a subtle bronzer during the winter months that I can slap on. My skin also tends to pull most make up I wear a bit warmer so the golden undertone in this is perfect.

I use a different powder to lightly contour my cheeks and then just mix all the colours together and wash this over. It offers such a beautiful glisten to the skin (i dont see any glitter at all). I have built it up a bit to get more colour on the cheeks, but you wouldn't want to do that too much since you're also building up the shimmer in it at the same time (unless you're going for a super glowy look).

Really recommend for the price. Already looking into buying the other shades they have.

1 of 1 people found this helpful.

Highlighters -E.L.F. -Studio Illuminating Palette

on 1/18/2018 12:33:00 PM


Waaaay too powdery!! Only one color out of all of them have a nice natural sheen. The rest are just a powdery mess. Will not be purchasing in the future

1 of 1 people found this helpful.

Eye Shadow -E.L.F. -blushing rose

on 1/18/2018 10:22:00 AM

purchased this on a whim and i LOVE it. wears well and i really like the color. it is what i would call a dusty rose. can't beat the price of ELF products, too.

1 of 1 people found this helpful.

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