Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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821 products

31,999 reviews

70% would repurchase

Recent e.l.f. Reviews

Makeup Brushes -e.l.f. -Fluffy Eye Blender Brush


This is their absolute best blending brush, the bristles are sooo gentle and soft on my eyes.
I personally like it much better than the regular blending brush and crease brush.

The Fluffy Eye Blending brush is quite similar to the MAC 217, elf fluffy brush has longer bristles and the density if the two are very close. Dupes are usually never 100% the same but we can be happy and carry on. :)

Liquid -e.l.f. -Flawless Finish Foundation

on 4/24/2018 10:31:00 PM


Didn't like this foundation. Just after 2 hours or so it looked cakey on my face and it doesn't cover well. The shade is ok. I don't like the consistency and the smell. Could be because of the spf15 but I would never again buy this.

2 of 2 people found this helpful.

Lip Treatments -e.l.f. -Lip Kiss Balm: Berry Sweet

on 4/22/2018 11:47:00 AM

This is very pigmented for a lip balm, like the level of a sheer lipstick. This shade is more red than berry though, and is pretty bright. It is not very shiny. The texture is kinda like a thicker waxy balm. It does not wear evenly, and leaves colour around the outside of your mouth. I do not recommend these.

1 of 1 people found this helpful.

Brows -e.l.f. -Eyebrow Kit

on 4/21/2018 4:30:00 PM



The instructions say to use the wax first. I've tried it both ways. The wax is not really like a wax, more like a cream. It is kind of greasy and does not last in the heat of Florida. The wax applies lighter than it looks in the but the powder applies darker. I have it in light and the color is ok but a little too dark. I find it hard to work with and it smears easily. For the price, if you can find the right color and have great brows with no sparse areas, it might satisfy you.

The brush is awful, I use other brushes with it. I really doubt I will hit pan on this because I really don't find it easy to use and the color is not that flattering, too dark and not the right shade. I gave it 3 lippies because it is affordable but I would not repurchase it. I like ABH or Milani pomade. Both have colors that are much better for me. I used to use Vincent Longo Bi-powder pomade in blonde and it was perfection but for some reason the blonde is no longer available.

3 of 3 people found this helpful.

Highlighters -e.l.f. -Cosmetics Baked Highlighter


This is one of my favorite highlighters that I've used. I scrapped off the top layer and I used it on my cheek bones, the tip of my nose, the space between my brows, and on my Cupid's bow. This wears all day and was worth the $4 I paid for it, it looks wonderful on my light skin tone.

2 of 2 people found this helpful.

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