Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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743 products

30,865 reviews

70% would repurchase

Recent E.L.F. Reviews

Primer/ Corrector -E.L.F. - Poreless Face Primer

on 1/20/2017 7:05:00 AM


Usually I buy the clear E.L.F. primer, but last time I was at Target I saw this one and wanted to try it out instead. I've used it about two or three times now, and the first thing I noticed was that this primer has a very peculiar scent to it. It smells sort of like chemicals, which is a bit unpleasant, but luckily the scent doesn't linger for more than a few moments. It seems to make my BB cream and powder look smoother on my skin even after a few hours of wear, and my pores do look a tad bit smaller, I suppose. Overall, I like the product (aside from the semi-pungent fragrance), and might repurchase again after I finish the bottle.

Will update this if I notice that product breaks me out, dries out my skin, etc. upon further use.

Eye Primer -E.L.F. - Essential Eyelid Primer - Sheer

on 1/20/2017 4:10:00 AM


This does what it says on the tin, making eyeshadow last all day without fading or creasing. Its easily as good as UD and TF but a fraction of the cost. I think the HE make up companies are going to have to start changing their game as these drug store products are just as good.

Contour -E.L.F. - Contouring Blush & Bronzing Powder

on 1/19/2017 4:55:00 PM


Just found the shade Turks & Caicos at a Rexall (I haven't seen it anywhere else). I found this particular shade appealing since I'm not found of blush normally (just bronzer and highlight). It has a bit of a pinkish tone but it's subtle. I like that it just makes me look naturally healthy. In the pan it looks sparkly but it doesn't translate on my face (just looks a bit glowy). It lasted well throughout the day (but I use primer & a setting spray). And it was on sale for like $3 which was a nice surprise :). Glad I got it!

Lip Treatments -E.L.F. - Lip Kiss Balm

on 1/19/2017 1:36:00 AM

This is my ideal lip balm - long-lasting, slightly pigmented and minty. Reading some of the other reviews, I wonder if it's just one of those products that isn't suitable for everyone (i.e. body chemistry, skin tone, etc)
I bought the one in Spice and it's a wonderful MLBB on my Latina-like complexion (I'm Indian, but constantly get mistaken for Latin American). I'm definitely gonna stalk up on these, because they're great and also affordable enough to keep one in every purse!

1 of 1 people found this helpful.

Lipstick -E.L.F. - Studio Moisturizing Lipstick (all colors)


I picked up this cheap lipstick in search of a good pinkish-nude and a good stage red.

This takes a lot of work to build up to a good pigment. It's a bit more of a tint. However, I can confirm it is extremely moisturizing, and I adore the hidden lip balms on the bottom. I got party in the buff, which was a horrendous shade of orange I threw out immediately, and Red Carpet, which was not well pigmented for what you would expect from a red, and the balm looks weird for Red Carpet. It looks like you've been drinking Hawaiian Fruit Punch, if worn alone. However, I love Pink Minx! It achieves a nice, subtle pink, and the balm is even more so, in addition to being extremely moisturizing.

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