Eyes Lips Face, also known as e.l.f. Cosmetics, is an international cosmetics brand based in New York City. Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses,[7] blushes, bronzers, brushes, and mascara, among others. (wikipedia.com)

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825 products

32,080 reviews

70% would repurchase

Recent e.l.f. Reviews

Contour -e.l.f. -Cream Contour Palette

on 6/20/2018 8:49:00 PM


I had to finally get my hands on this at Kroger! I had ev other elf 4 pan except the Creme blushes so i wanted to try their cream stuff. My normal look is pretty made up (no wild sparkly highlight nor severe contour but this is just perf just wish they had made 2 hi lite shades bcoz I know imma use up that yellow quick! My style icon is Kate Middleton so don’t think this is too extreme as I like a made up (not as in RuPaul) look but every day glam I don’t do dramatic makeup normally. I kept looking at the label to see if this was one-size-fits-all color......it was confusing. This is def 1 of my fave elf products for a pretty princess perf face! And elf is cruelty free, pretty easy to get & reasonably priced. Elf 4 the win!! #winning Grade: A

Primer/ Corrector -e.l.f. -Beauty Shield SPF 50 Skin Shielding Primer

on 6/20/2018 2:14:00 AM


I'm really not SURE what this "stuff" (being polite) is supposed to be. I was kinda excited cuz i thought it was a REAL moisturizer with 50 SPF, like my regular face moisturizer that I'm using right now by Cerave AM w/SPF 30. Welllll..... i just tried this E.L.F. whatever it is, and did as directed, shook product very WELL.... making sure the lotion /spf were all mixed together. As I was shaking it it kept throwing out something like brown water. So I stopped and pumped the tube to see what was the deal, and again, brownish watery stuff came out, so I'm not sure what it's supposed to be. To ME, brownish water is NOT a moisturizer. My Cerave one is thick and has the coverage of a thick moisturizer and little more white due to spf in it. They call what I bought, "E.L.F. Beauty Shield, skin shielding moisturizer." I see NONE of that description in what I got out of the bottle. It's going right back to store tomorrow. Would I buy again, NEVER! Again, hope this helps anyone else if you see this and think "ahhh... a nice face moisturizer with SPF 50....wow! Yes, this is very negative review, just callin it as i see it.

Primer/ Corrector -e.l.f. -Hydrating Face Primer

on 6/19/2018 4:22:00 PM


I bought this because I wanted something that would hydrate my skin enough to wear powder. I does the trick. I use a minimal - emphasis on MINIMAL - quantity and, though it feels as if it never will sink in, it eventually does. Powder goes on well over it and I don't look like an Egyptian mummy.

So why the low grade? It is chock-o-block full of silicones. And, of course, it broke me out (a tiny zit, but enough to raise a red flag). With me it's almost mathematical. 2 + 2 = 4. My skin + silicone = zits.

I will not throw it away because I intend to use it sparingly and seldom, only when I want to use powder foundation. But girls with acne-prone skin BEWARE.

3 of 3 people found this helpful.

Scrubs -e.l.f. -Gentle Peeling Exfoliant

on 6/19/2018 1:26:00 PM


This stuff is beyond amazing. Similar products such as the one made by Boscia can't even compare to this stuff -- AND it's a fraction of the price! You owe it to yourself to try this. ELF, y'all have really outdone yourselves!

4 of 4 people found this helpful.

Foundations -e.l.f. -Cosmetics Acne Fighting Foundation

on 6/19/2018 11:52:00 AM


ETA: just one day of wearing this foundation -- i came home to wash my face and find new breakouts (this was only new product) and my face was more inflamed/red/splotchy so I will not use again. May be the salicylic acid. Plan to either return or donate.

This is not bad for $6 if you can find your shade.

TL;DR; - This foundation is a good option for folks who want light coverage, if used with a damp sponge. Shade range is iffy. The shade Buff gives my NC15-20 skin a My-Skin-But-A-Little-Better look - with just very light coverage and no oil control for my skin (even with primer).

2 of 2 people found this helpful.

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