CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company and acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016. (wikipedia) [[ IMAGE: ]]

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1,054 products

43,062 reviews

63% would repurchase

Recent COVERGIRL Reviews

Liquid -COVERGIRL -Vitalist Healthy Elixir Foundation

on 1/19/2019 12:15:00 PM


I like this foundation much more than I thought I would. I thought it would be shiny and bad for long wear days. Boy, was I wrong! I wore this for a 12 hour day and it looked good by the end of it. Of course, I used a primer, powder, and setting spray like I always do. I was so impressed. I've used about half the bottle and have decided I quite like it.

long wearing
skin like finish
decent ingredients
doesn't age me by sinking into my fine lines

packaging, my pump stopped working
color range could be better but it's not horrible either

I'll keep this one in my collection. I just need to find my perfect shade.

Loose Powders -COVERGIRL -Professional Loose Powder

on 1/19/2019 9:57:00 AM


I have always preferred pressed powders, because of their convenience for on the go, but I have been using this loose powder for a couple of months now, and I love it! I have this in "Translucent Fair", which is a pale, neutral shade that is indeed pretty translucent. I like to set my oily nose/forehead with this powder and this works great at adding some shine control without looking the least bit heavy or cakey. I actually use and like the fluffy/soft puff that comes with it, it feels so nice on my skin! Also, for less than $6, you are getting a ton of product (20 grams), which is a lot more than pressed powders, so one container will last a long time. This has the same Noxzema scent as their Clean Pressed Powder, but it's not as strong (thankfully). For me, the scent is nostalgic, but others may not enjoy it. I have carried this in my purse, and although the container is bulky, the lid has never come off. When I run out, I will repurchase!

Liquid -COVERGIRL -CG Smoothers All Day Hydrating Makeup

on 1/19/2019 9:38:00 AM


I love this, because it provides light coverage, and has a soft matte finish, so it looks very natural. My skin looks polished, but not caked in makeup. I apply with a flat top brush to get the most coverage I can out of this. Very easy to blend, and does not highlight my dry areas, but also holds up over my oily nose/forehead. I do set my oily areas with the CoverGirl Professional Loose powder for added shine control. The shades run light, because I am around an NW15-20 (fair/light, neutral skin), and "Buff Beige" is a good color match, but is too dark in other CG foundations. I also love the little squeeze tube packaging, which makes it portable, and allows me to get every last bit out. Don't be fooled by it's small size, you are still getting the standard 1 fl. oz of foundation. There are not a lot of light coverage options at the drugstore that are not also super dewy, so I appreciate this option. Will repurchase!

Liquid -COVERGIRL -Advanced Radiance Age Defying - Liquid

on 1/19/2019 6:44:00 AM


I love this foundation!

Like many women my age - I'm 63 - I've tried all of the foundations out there. But, honestly, I'm tired of paying close to triple digits. I purchased a handful of Cover Girl foundations (thanks for the coupons, CVS!) and I am surprised by their performance.

I apply this with fingers: a sponge applies too much and it simply moves around with a brush. It's very silicone-y but if you apply a light layer, it really does look like skin with a medium coverage. It tones down my rosacea, and covers faded blemishes pretty well. But it is by no means full coverage. I can build it on my red nose with a second thin layer.

I do think success with this formula is all about application. If you've been watching YouTube videos with the young women and men demonstrating their techniques and think you can apply like they apply, you'll be tossing it in the trash.

But I'm old school - Way Bandy old school, who used to mix foundation with water and moisturizer (you can't do that with silicones) - so a thin layer works for me.

Cover Girl really needs to work on the shade range. But this was the best match of all of the other CG foundations I purchased.

Love the pump and the little plastic bottle is travel and purse-friendly. Plus it has a smidge of sunscreen.

Powder blush applies easily on top without any setting powder.

I started my love affair with make-up back in 1967 using Cover Girl. The foundation came in light, medium and dark and that's it! I like the idea that I am (probably) ending my make-up exploration years with the same brand.

2 of 2 people found this helpful.

Mascara -COVERGIRL -Exhibitionist Mascara

on 1/18/2019 4:44:00 PM


Bought Black 805, regular (not waterproof) formula.

I wanted to like this mascara, but my contact lenses and dignity usurped my want(s) and Coty's marketing of the formulation.

As I wrote to Covergirl/Coty Canada today:
"I purchased a tube two weeks ago, have used it twice since, and BOTH times I've worn the mascara, the formulation has flaked, pilled, and scattered. Some particles have irritated my eyes (contact lenses), and four hours after applying the product on January 16, not only were my contact lenses irritated, but a friend pointed out that there were 'black speckles' under my eyes. The mascara had flaked.

The first time, I tried it without a primer; January 16, I wore a primer—both times, I experienced the aforementioned issues.

REALLY disappointing, especially as I paid $14.49 (plus 12% taxes) for a consumer, budget level mascara. My tube of $3.99 Essence performed much better; NO pilling or flaking.

I have been a makeup artist since 1996 and worked in various facets of the cosmetics industry. I am very product and formulation savvy."

Am bringing back the tube to Shoppers Drug Mart for a refund today, as per irritation.

2 of 2 people found this helpful.

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