BeneFit Cosmetics

BeneFit Cosmetics was founded in San Francisco in 1976 by twin sisters Jane and Jean Ford. Starting out as a small beauty boutique called "The Face Place" in the Mission District, they developed their first product called "Rose Tint" (now famously known as "benetint"). After a move to downtown San Francisco in the 80's, they went on to develop and debut "lip plump". After changing the name to Benefit Cosmetics in 1990, the first Benefit counter at Henri Bendel in New York City a year later, eventually opening counters in London and worldwide. Aquired by LVMH in 1999, the best-selling products include "They're Real!" mascara, "Gimme Brow" brow gel and the "Porefessional", a pore-minimizing balm. (wikipedia.com)
https://www.benefitcosmetics.com/us/en

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3.6

610 products

39,272 reviews

58% would repurchase

Recent BeneFit Cosmetics Reviews

Blush -BeneFit Cosmetics -Gold Rush

on 4/19/2018 10:30:00 PM

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I LOVE this blush. It's a kind of subtle peachy shade with a slight golden sheen that allows me to skip highlighter. Yes it has a golden overspray that you may want to remove before using, but even after that it gives a peachy golden glow. Quality on par with all the other Benefit blushes, which I have almost all of...and when I found out about this new addition I RAN out to pick this baby up! Not disappointed, so pretty and springy/summery. One word of warning this is STONGLY scented!!! Very perfumey, almost beachy but with a bit of sandalwood that makes it super strong and possibly nauseating for some? I don't mind the scent and it didn't irritate my skin, but just an FYI if you're sensitive... Also I'm not sure how well this will show up on darker skin tones as it is quite light

2 of 3 people found this helpful.



Brows -BeneFit Cosmetics -ka-BROW! Cream-Gel Eyebrow Color with Brush

on 4/19/2018 7:36:00 PM

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I really love the Benefit Gimme Brow, but this one is a meh for me. I still have very dark brown, almost black brows, although I have silver hair. Shade #5 is too brown, too reddish for my brows, so it does not look natural on me. I like the packaging, I like the brush but the color is a deal-breaker for me.

BTW Gimme Brow in #5 is perfect for my brows, no red, no brown, just the right shade of dark ebony for me.

1 of 1 people found this helpful.


Mascara -BeneFit Cosmetics -They're Real Tinted Primer

on 4/19/2018 12:39:00 PM

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Advice to any MUA newbies: don't wait as long as I did to check out the Make-up Board, it is full of generous, kind people contributing helpful advice, great questions, gorgeous photos, and often very funny replies! That's how I came to try this tinted primer. Someone asked for a great brown mascara, and three or four people promptly chimed in with this. I thought primers were only white, and sometimes goopy, and they just seem like an extra step in the morning, which I honestly try to avoid, so I would never have even noticed this product on the shelf. But people seem to like the They're Real Tinted Primer more than the They're Real Mascara itself, which I found intriguing. And Benefit chose to tint it in a rich brown rather than in black, now we're talking. And I was hoping that since it was meant to be a primer, it wouldn't go on thick or wet, and need lots of extra tweaking. More than that, the MUA Board made me think it would be great on its own. And it is! They can call this a primer, they can call it a mascara, but I'm using it as a mascara and really liking it. I had been experimenting with black mascara to try to get some extra "oomph" in my ongoing battle against looking washed-out, but I missed the softness and natural look of brown, the nicely fringed "born this way" lashes I can get with the right formula. And this is a great brush and a great formula, really easy to work with and easy to remove. I haven't tried more than two coats, or using another mascara on top, so consult other reviews for that, but if you are looking for for a defining or "fanning" mascara in a beautiful brown, this is one to try. Thanks again, MUA Board!

1 of 1 people found this helpful.


Mascara -BeneFit Cosmetics -BADgal BANG! Volumizing Mascara

on 4/18/2018 5:07:00 PM

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This mascara which was suppose to be waterproof was very disappointing. It smudges right away and was almost impossible to get off with cleanser and waterproof eye makeup remover. Not sure how that works. I'm 54


Primer/ Corrector -BeneFit Cosmetics -The POREfessional Pro Balm

on 4/16/2018 11:49:00 PM

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THIS IS AMAZING I couldnt do my make up with out this item and a little goes a very long way

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