100% Pure

100% Pure Cosmetics was founded in a Napa, California in 2005 by James Wang, Susie Wang, and Rick Kostick. They are a "natural cosmetics beauty firm focused on providing healthy skin."* Products are made up of organic, vegan, unrefined ingredients, with no fillers, toxins or synthetics. In addition to 12 retail stores, their products are also available for purchase online. The company is currently based in Silicon Valley, CA. *Source: Company website
https://www.100percentpure.com/

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3.8

213 products

1,508 reviews

66% would repurchase

Not tested on animals

Recent 100% Pure Reviews

Masks -100% Pure -Collagen Boost Sheet Mask

on 2/16/2019 8:00:00 PM

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Great mask! Didn't notice a huge difference but it was pretty soothing on my skin. I like a couple of the other masks in this line a little better but it's still a nice mask.

Ingredients: Aloe Barbendensis (Aloe) Leaf Juice, Sodium Hyaluronate (Hyaluronic Acid), Psidium Guajava (Guava) Fruit Extract, Panax Ginseng (Ginseng) Root Extract, Vegetable Glycerin, Potassium Olivoyl PCA, Vitamin C (Ascorbic Acid), Xanthan Gum, Lonicera Japonica (Honeysuckle) Flower Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Basilicum (Basil) Extract, Usnea Barbata (Lichen) Extract, Vitamin A (Retinol), Rosa Canina (Rose Hip) Flower Oil, Chamomilla Recutita (Matricaria) Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Sinensis (Blood Orange) Peel Oil

1 of 1 people found this helpful.



Lipstick -100% Pure -Fruit Pigmented Pomegranate Oil Anti Aging Lipstick

on 2/16/2019 6:00:00 PM

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I have this in Poppy. A true neutral red seems almost impossible to find in a formula without carmine or FD&C red, but this is it! I do find that this stays most color-true and long-lasting when applied over multiple layers blotted in between. The scent is a subtle but refreshing berry.

3 of 3 people found this helpful.


Masks -100% Pure -Does It All Sheet Mask

on 2/6/2019 1:13:00 AM

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Wonderful product! I do a sheet mask/face mask once a week for relaxation and absolutely loved this one. My skin was looking dull and tired from work and winter months, this sheet mask rejuvenated my skin right up. It gave me a nice glow the next morning. The glow lasted about a day but better than nothing! I can see it being especially great for emergencies / when needing a bit of a pick -me -up.

Ingredients: Aloe Barbadensis (Aloe) Leaf Juice, Sodium Hyaluronate (Hyaluronic Acid), Vegetable Glycerin, Rice Ferment Filtrate (Sake), Potassium Olivoyl PCA, Glycyrrhiza Glabra (Licorice) Root Extract, Vitamin C (Abscorbic Acid), Xanthan Gum, Caffeine, Vitamin E (Tocopherol), Vitamin A (Retinol), Lonicera Japonica (Honeysuckle) Flower Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Basilicum (Basil) Extract, Usnea Barbata (Lichen) Extract, Rosa Centifolia (Rose) Flower Extract, Chamomilla Recutita (Matricaria) Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Anthemis Nobilis (Chamomile) Flower Oil, Helichrysum Italicum (Everlasting) Flower Oil, Daucus Carota Sativa (Carrot) Seed Oil, Cistus Ladaniferus (Cistus) Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Rosa Canina (Rose hip) Flower Oil, Punica Granatum (Pomegranate) Seed Oil, Kinetin, Resveratrol


Masks -100% Pure -Deep Hydration Sheet Mask

on 1/27/2019 12:21:00 AM

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I love doing masks once a week- I find it relaxes me for the 20 minutes that I have it on (like a little mini spa treatment :)). This particular mask is in the style of Korean sheet masks with great organic ingredients infused like aloe and hyaluronic acid. I find this particular mask didn't seem to do very much for my skin. Usually the ingredients sink into and penetrate my skin pretty well, but this one seemed to just stay on top of my skin and it felt like I ended up washing off all the nutrients. I do find that hyaluronic acid does not sink into my skin, any product I've tried with it tends to sit on top of my skin. So if your skin loves hyaluronic acid, this might be a great mask for you.

Ingredients: Aloe Barbadensis (Aloe) Leaf Juice, Sodium Hyaluronate (Hyaluronic Acid), Vegetable Glycerin, Cucumis Sativus (Cucumber) Extract, Panax Ginseng (Ginseng) Root Extract, Beta-Glucan, Ceramide 3, Potassium Olivoyl PCA, Xanthan Gum, Lonicera Japonica (Honeysuckle) Flower Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Ocimum Basilicum (Basil) Extract, Usnea Barbata (Lichen) Extract, Vitamin A (Retinol), Chamomilla Recutita (Matricaria) Flower Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Anthemis Nobilis (Chamomile) Flower Oil, Helichrysum Italicum (Everlasting) Flower Oil, Daucus Carota Sativa (Carrot) Seed Oil, Cistus Ladaniferus (Cistus) Oil, Cananga Odarata (Ylang Ylang) Flower Oil, Pelargonium Graveolens (Geranium) Flower Oil, Rosa Canina (Rose hip) Flower Oil, Punica Granatum (Pomegranate) Seed Oil, Argania Spinosa (Argan) Kernel Oil

3 of 3 people found this helpful.


Treatments (Eye) -100% Pure -Coffee Bean Caffeine Eye Cream

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I suffer from puffiness under my eyes every so often, and this is the product that I reach for when that happens. Puffiness can be caused by different factors - some for which this may work and others it may not. Mine is connected to allergies, mostly pollen. When it flares up I just dab a bit of this on at night before bed and by the morning I can see a difference, perhaps 20-30% reduction in puffiness which I would guess is mainly down to the Green Tea and Green Coffee extracts (the other ingredients I've used both separately and in other products - with little results on reducing puffiness). 

I don't use it during the day due to the lack of SPF. For me the nightly application works just fine. The formula is quite moisturizing and smells really nice too. And of course it's organic, boasts a fantastic ingredients list of good quality botanicals and is vegan certified too. What's not to like? :)

Selena x


~ My HG list ~

(As I've sampled 100s of skin, hair and m/u products over the last decade and a half, I thought it might be useful to share my top 10 must-have products, subject to change if and when I come across something more effective. I love constantly trying out new stuff - usually sample sizes via e-bay, also plenty courtesy of a friend who works at Sephora) 


1. Hair Loss Treatment: ‘Divine Herbal’ - Hair Oil
2. Lip Balm: 'Nuxe' - Reve De Miel Lip Balm
3. Pigmentation + Anti-Ageing Treatment: ‘Divine Herbal’ - Facial Treatment Serum
4. Cleanser: 'Paula's Choice' - Skin Balancing Cleanser
5. Concealer: ‘Mac’ - Studio Finish Concealer
6. Lash Growth Serum: ‘Divine Herbal’ - Divinelash
7. Foundation/SPF: ‘Juice Beauty’ - Stem Cellular Repair (warm glow)
8. Foot File/Callus/Heel Treatment - 'Microplane' - Colossal Pedicure Rasp Foot File
9. Moisturizer: ‘Antipodes' - Rejoice Light Day Cream
10. Hand Cream: 'Origins' - Make A Difference Rejuvenating Hand Treatment

2 of 2 people found this helpful.


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