100 Percent Pure

100% Pure Cosmetics was founded in a Napa, California in 2005 by James Wang, Susie Wang, and Rick Kostick. They are a "natural cosmetics beauty firm focused on providing healthy skin."* Products are made up of organic, vegan, unrefined ingredients, with no fillers, toxins or synthetics. In addition to 12 retail stores, their products are also available for purchase online. The company is currently based in Silicon Valley, CA. *Source: Company website

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206 products

1,484 reviews

66% would repurchase

Not tested on animals

Recent 100 Percent Pure Reviews

Tinted Moisturizer -100 Percent Pure -Fruit Pigmented Tinted Moisturizer


This stuff oxidizes horribly. Sticky and does not really set. I think it breaks me out too.

Liquid -100 Percent Pure -HEALTHY SKIN FOUNDATION WITH SUPER FRUITS SPF 20 (full coverage / satin finish)


Finally a Foundation without any harmful chemicals i suffered from acne soo long this is silicone free yay .Alpine Rose is great Im NW15. I can build this up to full coverage. Its longwearing transfer resistant and keeps me matte the whole day without blotting. If you have dry skin you need an oil it can be a little drying in winter on my oily skin too. I love their luminous primer too. Im on my 3rd bottle and threw My other foundations out will never go back to something with silicone or plastic in it. Skin can breathe with this. Acne is completely gone just one spot or so during hormonal changes

3 of 3 people found this helpful.

Treatments (Face) -100 Percent Pure -Super Fruits Concentrated Serum

on 2/27/2018 9:25:00 AM


This is less a serum but rather a mixture of oils. It is clear and has a slightly bitter fruity smell. I cannot speak to the long-term effects of this product, as it irritated my skin and I had to stop using it after three days. No breakouts, but red and swollen skin on my cheeks and under the eyes. Since this product contains so many ingredients, it seems hopeless to try and figure out exactly what my skin is reacting to. I'll stick to single oils or mixtures that contain fewer ingredients.

2 of 2 people found this helpful.

Mascara -100 Percent Pure -Maracuja Mascara: Black Tea

on 2/11/2018 8:09:00 AM

Finally! I plant based vegan toxic free mascara that holds a curl. My new holy grail. Every other one I've tried make my stick straight asian lashes fall limp immediately. Not this one. All mascara add volume for me so it lives up to the marketing. The black tea is truly black. I slept with it on and did not wake up to raccoon eyes. Washed it with toxic free face wash from acure and it came right off without having to first remove with oil for the traditional waterproof mascaras. The other reviews gave it such poor ratings bc I don't think those ppl are used to using all natural no toxic chemical beauty products. The toxic chemicals is what makes it work so much better. But I'd rather use a healthy formula that don't have irritating chemicals near my eyes but still performs. This is it! The formulation is on the dryer side which is what I love. Wet formulas will make my lashes limp. Highly recommend. The only all natural mascara in the green beauty community that will hold a curl for those stubborn straight lashes.

Mascara -100 Percent Pure -Fruit Pigmented ultra lengthening mascara


It didn't irritate my eyes, but it always smudged! So I had to stop using it as I just ended up looking like a panda 2 hours into each time I wore it...

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