100 Percent Pure

100% Pure Cosmetics was founded in a Napa, California in 2005 by James Wang, Susie Wang, and Rick Kostick. They are a "natural cosmetics beauty firm focused on providing healthy skin."* Products are made up of organic, vegan, unrefined ingredients, with no fillers, toxins or synthetics. In addition to 12 retail stores, their products are also available for purchase online. The company is currently based in Silicon Valley, CA. *Source: Company website

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206 products

1,488 reviews

66% would repurchase

Not tested on animals

Recent 100 Percent Pure Reviews

Eye Shadow -100 Percent Pure -Satin Eyeshadow in Bora Bora

on 6/24/2018 3:46:00 PM

This cream eyeshadow has a nice consistency that melts on contact with the skin and is easy to blend with fingers or a brush. It's one of the darker eyeshadows I own and I like it as a crease color. It comes in a glass container with a screw on lid so feels high end but is a little time consuming to use on account of needing to screw the lid off and on. I have one 100% Pure eyeshadow that is more of a powder and it came in a plastic container with a pull up lid which looks cheaper but is faster to use. I seem to go through this very slowly as a small amount goes a long way and I don't do a full eye everyday. I'm prone to dermatitis including around my eyes if I use the wrong products but this one is a winner in that department as I've not had any issues with it causing irritation. Overall, it's a definite winner from 100% Pure as the ingredients are safe and all natural, the price is reasonable and it performs just as well as eyeshadows containing toxic ingredients.

1 of 1 people found this helpful.

Liquid -100 Percent Pure -HEALTHY SKIN FOUNDATION WITH SUPER FRUITS SPF 20 (full coverage / satin finish)

on 6/18/2018 8:29:00 AM


This product is a great organic and healthy alternative without all the bad ingredients other cosmetics have.
The Colour range is a bit limited but if you mix two colors you can make your perfect shade.
If you don't apply any moisturizer or primer that adds a bit of hydration it can look slightly powdery. I personally find that if i use jojoba oil before applying the foundation it looks great. Or use the studio fix spray and spray over the foundation after you have applied it. Coverage is natural this way . You may need to touch up on any spots with a concealer as it doesn't seem to cover that too well. It gives a even skin tone and beautiful skin like finish.
a little goes a long way and it doens't cause break outs. However if you apply this too heavily i think it will clog pores.
overall i am very happy and I love this product so far :)

4 of 4 people found this helpful.

Treatments (Eye) -100 Percent Pure -Coffee Bean Caffeine Eye Cream


I've used a fair number of both high and low-end eye creams. I have a few fine lines starting to appear, and I have hereditary dark circles. Lately, when I haven't been getting enough sleep or drinking enough water, I've also experienced some puffiness. My under-eye area isn't exactly dry, but it is sensitive and there is some dryness in the inner corners, and my eyes are easily irritated due to allergies. This cream hydrates very nicely, and seems to plump the area up a little bit, getting rid of any puffiness that remains. It doesn't do a whole lot for fine lines - but nothing is a miracle product (water and sunscreen seem to help the most in that regard). What I am truly amazed with is that it does help to fade my dark circles. I used this twice a day, every day for about 3-4 months, and can certainly tell the difference. It won't eliminate your dark circles, for sure, but this cream is one of the best all-around eye creams that I've used!

4 of 4 people found this helpful.

Eyeliner -100 Percent Pure -Long Last Liquid Eye Liner - Black Tea

on 5/29/2018 8:36:00 PM


My new HG eyeliner. Better than any other brand ive tried in terms of long lasting, smudge proof, colour. In my books it is better than

-long lasting. The longest lasting eyeliner I've tried in that it does not smudge or move all day. I've been looking for an eyeliner that can handle my slightly oily eyelids wihout setting ,etc. This one passes the test with flying colours.
-natural ingredients. Good for the skin. Feel comfortable putting this product around my eye area. More so than other brands that arent focused on pure ingredients
-fyi price is comparable to other high end brands.

-only con is the packaging, based only on the one I bought. The lid applicator seperated from itself.... will exchange
-not as easily available , ie this brand is not sold in most department stores or sephora like other brands. Available for sale online though and, depending on where you live, you might find it in store

*edit. Exchanged the broken applicator one for a new product. New one has been perfectly fine.

3 of 3 people found this helpful.

Tinted Moisturizer -100 Percent Pure -Fruit Pigmented Tinted Moisturizer


This stuff oxidizes horribly. Sticky and does not really set. I think it breaks me out too.

4 of 5 people found this helpful.

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